Associate Director, Global Product Marketing

Amazon - Newark, NJ

Full-time - Mid Level

Newark, NJ

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Associate Director, Global Product Marketing at Audible is responsible for driving the growth and acceleration of Audible's unique offerings and content on a global scale. This role involves translating customer needs into strategies that inform technology, content, and marketing investments, ultimately enhancing the value proposition for consumers and creators alike. The position requires a strong focus on go-to-market strategies, collaboration with various teams, and a commitment to understanding and championing customer needs.

Responsibilities

• Define and deeply understand Audible's target audiences and champion their needs throughout the organization.
• Craft product stories to existing and prospective customers by creating clear and consistent propositions articulated through effective messaging.
• Drive and orchestrate the go-to-market strategies and oversee implementation for select, high-impact product and feature launches.
• Collaborate with the Content team to ensure go-to-market plans incorporate content and product to strengthen the value proposition.
• Continuously improve the value of membership and creator products by partnering with Product, Content, and Country Leadership on new features and enhancements.
• Work with the research team to uncover key customer insights and validate hypotheses.
• Drive business case development by integrating customer insights, research, financial data, and analytics.
• Communicate business plans and marketing strategy to senior leadership.
• Partner with surface and channel Marketing teams to deploy GTM plans and guide cohesive messaging strategy.
• Partner with the Communications team to craft external stories and press approaches around product evolution.
• Collaborate with Finance, Analytics, and Data Science to define, measure, and report on success and opportunity areas.

Requirements

• 6+ years of experience in product marketing and business strategy, with experience in defining and driving new customer-centric products and features toward market launch rollout.
• Bachelor's degree in Business, Economics, Marketing or a related field of study.

Nice-to-haves

• Demonstrated understanding of insights development, messaging strategy, customer experience, and persuasive marketing techniques.
• Ability to flex between big picture strategic decisions and granular tactical solutions.
• Thought leader with a demonstrated ability to drive positive change in an organization.
• Record of partnering with teams across the organization and influencing to achieve business results.
• Strong analytics and business case development skills.
• Fantastic oral and written communication skills.
• Self-motivated, nimble, and highly results-driven in a fast-paced environment.
• MBA.
• Experience in membership-based business models.
• Experience with creator-driven businesses.
• Experience in digital content and/or media companies.

Benefits

• Diversity and inclusion initiatives
• Opportunities for professional development
• Flexible work environment
• Health and wellness programs