Associate Director, Growth Marketing Manager

Fitch Ratings - New York, NY

Full-time - Mid Level

New York, NY

Securities, Commodity Contracts, and Other Financial Investments and Related Activities

About the position

CreditSights is currently seeking an Associate Director, Growth Marketing Manager based out of our New York office. This is a senior marketing role supporting CreditSights, a Fitch Solutions Company. The Associate Director, Growth Marketing Manager for CreditSights is responsible for leading both strategy and execution for inbound and outbound marketing programs that drive brand awareness and lead acquisition. The role reports to the Marketing Director for CreditSights. This position offers a great opportunity to join a high growth business with a collaborative, performance-driven culture. You will be part of a center of excellence where we partner closely with colleagues across Marketing, Sales, and Product. In this role, you will develop and execute integrated marketing campaigns to generate high-quality leads. You will implement and manage lead nurturing programs to move prospects through the sales funnel, ensuring alignment with the sales team on lead quality and follow-up processes. Your responsibilities will include creating and implementing demand generation strategies that drive awareness and interest in our products and services, utilizing a mix of channels including email marketing, content marketing, social media, PPC, SEO, webinars, and events. You will also develop compelling content and offers that resonate with our target audience, using A/B testing, landing page optimization, and other techniques to enhance conversion rates. Monitoring and reporting on key performance metrics will be crucial, as you will provide insights and recommendations for improvement. You will work closely with cross-functional teams including sales, product, and customer success to ensure cohesive marketing efforts, and provide regular updates and insights to stakeholders on the progress and performance of marketing initiatives. Staying current with B2B marketing trends and best practices will be essential to continually improve our strategies.

Responsibilities

• Develop and execute integrated marketing campaigns to generate high-quality leads.
• Implement and manage lead nurturing programs to move prospects through the sales funnel.
• Collaborate with the sales team to ensure alignment on lead quality and follow-up processes.
• Create and implement demand generation strategies that drive awareness and interest in our products/services.
• Utilize a mix of channels including email marketing, content marketing, social media, PPC, SEO, webinars, and events.
• Develop compelling content and offers that resonate with our target audience.
• Use A/B testing, landing page optimization, and other techniques to enhance conversion rates.
• Monitor and report on key performance metrics, providing insights and recommendations for improvement.
• Work closely with cross-functional teams including sales, product, and customer success to ensure cohesive marketing efforts.
• Provide regular updates and insights to stakeholders on the progress and performance of marketing initiatives.
• Stay current with B2B marketing trends and best practices to continually improve our strategies.

Requirements

• Bachelor's degree in marketing, finance/credit or related area of study
• 5+ years of experience in B2B marketing role
• Experience in financial services/credit markets a plus
• Previous experience using marketing automation (i.e., Hubspot) and/or CRM database management (i.e., Salesforce) tools
• Proficiency in Microsoft Office
• Thinks analytically with sales outcomes in mind and how marketing activities translate into superior outcomes.

Nice-to-haves

• Innovative thinker, with a track record for translating strategic thinking into action plans and output
• Proven results collaborating with Sales Teams, creating and executing successful lead generation programs
• Excellent judgment and creative problem-solving skills, including negotiation and conflict resolution
• Proven track record of measuring and improving the effectiveness of lead generation efforts and each level of the funnel
• Meticulous and thorough attention to detail
• Copywriting skills appropriate for demand generation.

Benefits

• Collaborative, performance-driven culture
• Opportunity to join a high growth business
• Access to a center of excellence in marketing, sales, and product collaboration