Associate Director, HCP Marketing - Alzheimers Disease

Eisai - Nutley, NJ

Full-time - Mid Level

Nutley, NJ

Merchant Wholesalers, Nondurable Goods

About the position

At Eisai, we are dedicated to addressing unmet medical needs and enhancing the healthcare experience for patients, their families, and caregivers through our human health care (hhc) mission. As a growing pharmaceutical company, we are making significant strides in neurology and oncology, with a strong focus on research and development. Our legacy includes the development of groundbreaking medicines, particularly the world's most widely-used treatment for Alzheimer's disease. As we continue to expand, we are looking for highly motivated individuals who thrive in a fast-paced environment and are eager to make a meaningful impact. If you resonate with this vision, we invite you to join our team. The Associate Director, HCP Marketing plays a pivotal role in shaping and executing strategic marketing initiatives targeted at the healthcare professional (HCP) customer segment. This position is responsible for creating communication goals and customer experiences that align with the overarching business objectives for our products. The role encompasses a variety of responsibilities, including the design, implementation, and evaluation of comprehensive marketing plans, leading management and stakeholder reviews, and monitoring performance metrics to ensure the effectiveness of marketing strategies. Key responsibilities include leading key omnichannel projects within the HCP Neuro omnichannel plan, engaging with media agencies for channel strategy and analytics, and supporting the development of HCP behavioral segmentation and promotional content. The Associate Director will also be tasked with achieving budget performance for the therapeutic area, ensuring alignment with Eisai Inc.'s strategic direction, and fostering relationships with key opinion leaders (KOLs) and institutions to enhance brand strategies. Additionally, the role involves overseeing the development of advertising and promotional activities, ensuring effective communication and partnerships between marketing and sales teams, and implementing patient support and engagement programs.

Responsibilities

• Lead and execute key omnichannel projects within the HCP Neuro omnichannel plan.
• Assist with media planning, including media agency engagement and channel strategy/analytics.
• Support planning and execution of HCP behavioral segmentation and promotional content development.
• Monitor performance and facilitate analysis of market data to identify key segment drivers and growth opportunities.
• Achieve budget performance for the therapeutic area by establishing and monitoring the budget.
• Ensure alignment of marketing efforts with the broader strategic direction of Eisai Inc.
• Generate and interpret customer feedback to improve marketing strategies.
• Direct, plan, and formulate market development and product promotion plans, including medical education plans and sales forecasts.
• Foster relationships with top institutions, KOLs, and other stakeholders to develop brand strategies.
• Oversee the development of advertising and promotional activities with outside agencies.

Requirements

• BS or BA is required; MBA preferred.
• Minimum of 10 years' experience in the pharmaceutical/healthcare field, with at least 5 years in brand marketing or managed markets, including omnichannel marketing.
• Demonstrated leadership skills.
• Strong analytical and problem-solving skills, with excellent written and verbal communication skills.
• Experience in financial/budgetary and project management.
• Travel is estimated at 20% of the time, including some weekend travel.
• Work experience in primary care and consumer-relevant Rx markets preferred.
• Pharmaceutical sales experience preferred.

Nice-to-haves

• Experience in digital marketing strategies.
• Knowledge of the Alzheimer's disease market and treatment landscape.
• Familiarity with regulatory and legal requirements in pharmaceutical marketing.

Benefits

• Competitive salary and performance bonuses.
• Comprehensive health insurance coverage.
• 401(k) retirement savings plan with company matching contributions.
• Paid time off and holidays.
• Professional development opportunities and tuition reimbursement.