Associate Director, HCP Marketing (Sleep Disorders)

$149,100 - $234,300/Yr

Takeda Pharmaceutical Company - Cambridge, MA

Full-time - Senior

Remote - Cambridge, MA

Chemical Manufacturing

About the position

The Associate Director, HCP Marketing (Sleep Disorders) at Takeda Pharmaceutical is responsible for designing, delivering, and refining both unbranded and branded marketing materials aimed at healthcare providers (HCPs) in preparation for a successful product launch. This role involves developing strategic marketing plans, conducting market analysis, and leveraging data insights to inform decision-making, ensuring strategies align with HCP needs and behaviors. The position requires collaboration with various cross-functional teams and external agencies to achieve marketing objectives and enhance patient outcomes.

Responsibilities

• Act as day-to-day lead in the development of unbranded and branded HCP core messages and creative campaigns.
• Develop strong working partnerships with cross-functional teams and external agencies.
• Partner closely with Analytics & Insights to validate business opportunities and inform targeting of HCPs.
• Recognize industry trends to identify brand growth opportunities and best practices.
• Manage multiple agencies from strategic brief ideation through to delivery, ensuring compliance with policies and budgets.
• Collaborate with HCP Marketing peers to realize marketing synergies across various activities.
• Partner with Consumer Marketing peers to improve the patient journey.
• Facilitate Brand Planning process and oversee deliverables of multiple priorities.

Requirements

• Bachelor's degree
• 8+ years' experience in marketing, sales, or related function, with at least 4 years in marketing.
• 2+ years working on a pharmaceutical marketing team.
• Demonstrated ability to influence coworkers and foster collaboration.
• Ability to mentor junior team members and manage external partners.
• Deep understanding of the pharmaceutical industry and HCP engagement.
• Experience in marketing strategy and tactic design.
• Broad-based HCP Marketing knowledge.

Nice-to-haves

• MBA or MSc/PhD
• Experience working on a product launch
• Experience in Sleep Disorders, Neurology, Pulmonology, or Rare therapeutic area.

Benefits

• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• Tuition reimbursement
• Paid time off
• Vision insurance
• 401(k) matching
• Volunteer time off
• Life insurance