Associate Director, International Marketing RINVOQ Derm (Alopecia Areata)

AbbVie - Mettawa, IL

Full-time - Mid Level

Mettawa, IL

Chemical Manufacturing

About the position

The Associate Director of International Marketing for RINVOQ Derm (Alopecia Areata) at AbbVie plays a pivotal role in shaping and executing marketing strategies at the international, area, and country-affiliate levels. Reporting directly to the Director of RINVOQ Dermatology, this position requires collaboration with a diverse, matrixed team that includes market access, medical affairs, finance, regulatory, legal, supply operations, health economics, clinical development, research and development, public affairs, and sales training. The Associate Director will conceptualize, create, and implement international brand insights and strategies while managing the marketing team budget and supporting international brand team meetings. In this role, the Associate Director will lead the development of strategic business plans, applying market dynamics to contribute to product indication forecasts, annual plans, and long-range planning (LRP). The position demands a strong understanding of the healthcare business environment, particularly in international markets, including familiarity with payers, distribution channels, and pricing strategies. The Associate Director will be responsible for directing research team efforts in primary research projects and analyzing financial and market results to optimize business plans. This includes monitoring international marketing programs and activities within budget constraints while ensuring compliance with regulatory guidelines. The successful candidate will demonstrate the ability to segment markets, select optimal target audiences, and position products effectively. They will continually evaluate the effectiveness and efficiency of promotional tactics, ensuring high-quality work products are delivered on time. Strong leadership competencies are essential, particularly in influence management, consensus building, and navigating ambiguity. The role requires outstanding interpersonal skills, attention to detail, and the ability to achieve results through collaboration with a matrix organization. The Associate Director will also engage with and motivate Area and Affiliate Brand Team leaders, contributing to AbbVie's mission of delivering innovative medicines and solutions.

Responsibilities

• Leads cross-functional team and International affiliates to generate effective brand strategies and competitive readiness plans that deliver business results.
• Identifies, analyzes, and translates product, brand, customer, patient, and relevant information to frame and solve business problems and build effective marketing plans.
• Effectively directs research team efforts in primary research projects and understands the healthcare business environment including familiarity with International markets and payers, distribution channels, and pricing strategies.
• Experience in the analysis of financial and market results to optimize business plans; ability to assist in the development of financial plans (Annual plans and LRP).
• Monitors and leads International marketing programs and activities within budgeted constraints while understanding the fundamental aspects of financial performance.
• Develops and articulates effective marketing strategies that provide impact, are executable, easily communicated, and clinically/financially supported for areas of responsibility (product/indication/channel).
• Demonstrates ability to segment a market, select optimal target audiences and position effectively for the target segment.
• Continually evaluates and applies knowledge of the effectiveness (share impact/ROI) and efficiency (expense control) of promotional tactics.
• Effectively leads projects to deliver high-quality work product in a timely fashion to meet deadlines and commitments.
• Ensures that regulatory and compliance guidelines are followed.

Requirements

• Outstanding interpersonal skills and the ability to work in a fast-paced environment.
• Strong leadership competencies, specifically in terms of influence management, effectively gaining consensus for new approaches, leading through ambiguity and effectively handling multiple partners.
• Proven expertise in interpersonal change management and culture change is strongly preferred.
• Strong business writing and oral communication skills with experience in presentation development are required.
• Outstanding social skills with emphasis on leadership, relationship development and influence skills.
• Strong attention to detail - ensures accuracy of communications.
• Skilled at planning, project management, time management, communicating, decision-making, organizational relations.
• Ability to engage with and motivate Area and Affiliate Brand Team leaders.
• Knowledge of applicable regulations and standards affecting Pharmaceutical Products.
• Experience and proven track record in Immunology. Dermatology experience is desired.
• Multiple experiences within commercial pharmaceutical roles (Brand, MHC, Sales, BD, NPD).
• Understanding of attributes of other functional areas and impact of relevant decisions. Knowledge of marketing concepts within strategic planning process.
• Experience and ability to demonstrate financial planning and analysis skills.
• Experience in product launches on an International level.