Associate Director, International Marketing RINVOQ Derm (Alopecia Areata)

AbbVie - Mettawa, IL

Full-time - Mid Level

Mettawa, IL

Chemical Manufacturing

About the position

The Associate Director of International Marketing for RINVOQ Derm (Alopecia Areata) at AbbVie plays a pivotal role in shaping and executing marketing strategies at the international, area, and country-affiliate levels. Reporting directly to the Director of RINVOQ Dermatology, this position requires collaboration with a diverse, matrixed team that includes market access, medical affairs, finance, regulatory, legal, supply operations, health economics, clinical development, research and development, public affairs, and sales training. The Associate Director will conceptualize, create, and implement international brand insights and strategies while managing the marketing team budget and supporting international brand team meetings. This role is crucial in leading the development of strategic business plans and applying market dynamics to contribute to product indication forecasts, annual plans, and long-range planning (LRP). The responsibilities include leading cross-functional teams and international affiliates to generate effective brand strategies and competitive readiness plans that deliver business results. The Associate Director will identify, analyze, and translate product, brand, customer, and patient information to frame and solve business problems, thereby building effective marketing plans. They will direct research team efforts in primary research projects and must possess a strong understanding of the healthcare business environment, particularly in international markets, payers, distribution channels, and pricing strategies. The role also involves monitoring and leading international marketing programs within budget constraints while ensuring financial performance is optimized. Additionally, the Associate Director will develop and articulate marketing strategies that are impactful, executable, and clinically and financially supported. They will demonstrate the ability to segment markets, select optimal target audiences, and position effectively for those segments. Continuous evaluation of promotional tactics for effectiveness and efficiency is essential, as is the ability to lead projects to deliver high-quality work products in a timely manner. Regulatory and compliance guidelines must be adhered to throughout all marketing efforts.

Responsibilities

• Leads cross functional team and International affiliates to generate effective brand strategies and competitive readiness plans that deliver business results.
• Identifies, analyzes, and translates product, brand, customer, patient, and relevant information to frame and solve business problems and build effective marketing plans.
• Effectively directs research team efforts in primary research projects and understands the healthcare business environment including familiarity with International markets and payers, distribution channels, and pricing strategies.
• Experience in the analysis of financial and market results to optimize business plans; ability to assist in the development of financial plans (Annual plans and LRP).
• Monitors and leads International marketing programs and activities within budgeted constraints while understanding the fundamental aspects of financial performance.
• Develops and articulates effective marketing strategies that provide impact, are executable, easily communicated, and clinically/financially supported for areas of responsibility (product/indication/channel).
• Demonstrates ability to segment a market, select optimal target audiences and position effectively for the target segment.
• Continually evaluates and applies knowledge of the effectiveness (share impact/ROI) and efficiency (expense control) of promotional tactics.
• Effectively leads projects to deliver high-quality work product in a timely fashion to meet deadlines and commitments.
• Ensures that regulatory and compliance guidelines are followed.

Requirements

• Outstanding interpersonal skills and the ability to work in a fast-paced environment.
• Strong leadership competencies, specifically in terms of influence management, effectively gaining consensus for new approaches, leading through ambiguity and effectively handling multiple partners.
• Proven expertise in interpersonal change management and culture change is strongly preferred.
• Strong business writing and oral communication skills with experience in presentation development are required.
• Outstanding social skills with emphasis on leadership, relationship development and influence skills.
• Strong attention to detail - ensures accuracy of communications.
• Skilled at planning, project management, time management, communicating, decision-making, organizational relations.
• Ability to engage with and motivate Area and Affiliate Brand Team leaders.
• Knowledge of applicable regulations and standards affecting Pharmaceutical Products.
• Experience and proven track record in Immunology; Dermatology experience is desired.
• Multiple experiences within commercial pharmaceutical roles (Brand, MHC, Sales, BD, NPD).
• Understanding of attributes of other functional areas and impact of relevant decisions. Knowledge of marketing concepts within strategic planning process.
• Experience and ability to demonstrate financial planning and analysis skills.
• Experience in product launches on an International level.

Nice-to-haves

• Experience in managing international marketing teams.
• Familiarity with digital marketing strategies and tools.
• Experience in market research and analysis specific to the pharmaceutical industry.

Benefits

• Paid time off (vacation, holidays, sick)
• Medical, dental, and vision insurance
• 401(k) plan
• Short-term incentive programs
• Long-term incentive programs