Associate Director, Lifecycle Marketing - US Remote

Directive Consulting - Dallas, TX

Full-time - Mid Level

Remote - Dallas, TX

Professional, Scientific, and Technical Services

About the position

The Associate Director, Lifecycle Marketing at Directive is responsible for leading Marketing Operations teams and delivering exceptional services to clients. This role involves managing multiple marketing automation and CRM tools, optimizing processes for revenue growth, and fostering strong client relationships. The ideal candidate will have a data-driven mindset, excellent communication skills, and a passion for team development.

Responsibilities

• Owning projects at the business outcome level and overall deadline level and seeing projects through to their fruition
• Direct communication with clients including email, Slack, and Zoom
• Develop deep relationships with multiple contacts within client organizations to ensure that they renew and expand contracts
• Identify and communicate opportunities to grow our business with clients in the Marketing Operations line of business and other lines of business
• Become an expert in multiple martech and salestech tools to make educated recommendations to clients
• Stay up to speed on best practices in the Marketing Operations world including ABM, lead routing, sales qualification methodologies and more
• Managing a team of 3-6 Marketing Operations Strategists and their associated books of accounts
• QA ing work to ensure that work submitted to clients lives up Directive s work quality standards
• Training, coaching, and giving constructive feedback to members of your team
• Participating in project scoping for new opportunities
• Successful onboarding of new members of the team

Requirements

• 3+ years of experience managing high-performing Marketing Operations teams
• Admin-level expertise in marketing automation and/or CRM instances such as HubSpot, Marketo, Salesforce
• Understanding of how to optimize processes that lead to revenue growth
• Ability to communicate with clients directly, oftentimes with a VP or higher
• Team management and leadership experience with teams of up to 6
• Exceptional written and verbal communication skills
• Ability to manage multiple projects simultaneously to achieve deadlines and business outcomes
• A desire to learn and grow in your career

Nice-to-haves

• Experience with ABM and sales qualification methodologies
• Familiarity with data analysis and reporting tools

Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family
• Mental health support through certified therapists and Headspace membership
• Physical wellness support through Gympass
• Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge
• Paid Parental Leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure
• Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership