Associate Director, Lifecycle Marketing - US Remote

Directive Consulting - Orlando, FL

Full-time - Mid Level

Remote - Orlando, FL

Professional, Scientific, and Technical Services

About the position

The Associate Director, Lifecycle Marketing is responsible for leading Marketing Operations teams to deliver exceptional services to clients in the SaaS sector. This role involves managing multiple marketing automation and CRM tools, optimizing processes for revenue growth, and fostering strong client relationships. The ideal candidate will have a data-driven mindset, excellent communication skills, and a passion for team development.

Responsibilities

• Owning projects at the business outcome level and overall deadline level and seeing projects through to their fruition
• Direct communication with clients including email, Slack, and Zoom
• Develop deep relationships with multiple contacts within client organizations to ensure that they renew and expand contracts
• Identify and communicate opportunities to grow our business with clients in the Marketing Operations line of business and other lines of business
• Become an expert in multiple martech and salestech tools to make educated recommendations to clients
• Stay up to speed on best practices in the Marketing Operations world including ABM, lead routing, sales qualification methodologies and more
• Managing a team of 3-6 Marketing Operations Strategists and their associated books of accounts
• QA ing work to ensure that work submitted to clients lives up Directive s work quality standards
• Training, coaching, and giving constructive feedback to members of your team
• Participating in project scoping for new opportunities
• Successful onboarding of new members of the team

Requirements

• 3+ years of experience managing high-performing Marketing Operations teams
• Admin-level expertise in marketing automation and/or CRM instances such as HubSpot, Marketo, Salesforce
• Understanding of how to optimize processes that lead to revenue growth
• Ability to curate and optimize data, build reports and dashboards, and analyze performance
• Exceptional written and verbal communication skills
• Team management and leadership experience with teams of up to 6
• Ability to manage multiple projects simultaneously

Nice-to-haves

• Experience with ABM and sales qualification methodologies
• Familiarity with various martech and salestech tools

Benefits

• Medical, dental, vision plans, disability, and life insurance coverage
• Mental health support through Spring Health and Headspace
• Gympass for physical wellness
• Unlimited PTO with a 2-week minimum
• Paid Company Holidays and Your Birthday Off
• End of Year Recharge (Closed December 24 - January 1)
• Paid Parental Leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure
• Annual Anniversary Trip to Newport Beach, CA