Associate Director, Marketing - Alamo

$70,000 - $70,000/Yr

Sony Music Entertainment - New York, NY

Full-time - Mid Level

New York, NY

Computer and Electronic Product Manufacturing

About the position

The Associate Director, Marketing at Alamo will play a pivotal role in the marketing department, contributing to the strategic planning and execution of music releases for a roster of promising artists. This position requires a blend of creativity, organization, and communication skills to ensure that marketing campaigns are effectively coordinated and executed. The Associate Director will manage the logistics of music releases, maintain campaign timelines, and oversee the delivery of project needs across various departments, including publicity, radio, and synch. This role is essential in shaping how music reaches listeners globally, making it a unique opportunity to influence the marketing landscape in the music industry. In this role, you will initiate comprehensive plans for music releases and assist in the long-term career planning for Alamo's artists. You will be responsible for setting up and maintaining timelines for project needs, ensuring that all departments are aligned and that deadlines are met. Regular communication is key, as you will create weekly marketing reports to update teams on release information and results. Your participation in creative planning will help generate innovative marketing ideas, ensuring a continuous flow of content that resonates with audiences. Collaboration is at the heart of this position. You will work closely with artists and their management to communicate campaign updates and goals, while also partnering with various departments to evolve artist brands. Your role will involve gathering necessary assets from A&R and creative teams to meet delivery deadlines, as well as collaborating with digital and commerce teams to implement effective digital strategies, social media rollouts, and DSP campaigns. Additionally, you will manage the creation and distribution of marketing tools to support these initiatives.

Responsibilities

• Manage music releases, maintain campaign timelines, and oversee release logistics.
• Initiate well-thought-out plans for music releases and assist in long-term career planning for Alamo's artists.
• Set up and maintain timelines of project needs and key dates/deadlines with all departments and oversee the timely delivery of those needs in partnership with various departments, including publicity, radio, and synch.
• Create weekly marketing reports and communicate updates to brief teams on all release information and ensure results are communicated efficiently.
• Participate in creative planning to create big marketing ideas and ensure a continuous flow of content surrounding each artist.
• Work closely with artists and management for campaign updates and communicate goals and plans for each release.
• Partner with artists, managers, and all departments to create, maintain, and evolve artist brands.
• Work with A&R and creative teams to gather all necessary assets to meet delivery deadlines.
• Collaborate closely with digital and commerce teams to formulate and implement digital plans, social media rollouts, and DSP campaigns.
• Manage the creation and distribution of marketing tools.

Requirements

• At least 5 years of progressive marketing experience in the music industry.
• Self-starter who adapts quickly to change and can work in a fast-paced, entrepreneurial environment.
• Excellent communicator and enthusiastic collaborator who works well with team members, external partners, and senior management.
• Creative thinker with a demonstrated ability to apply ideas strategically while working to a set budget and timeline.
• Proficient with major social media platforms including TikTok, Instagram, Twitter, Triller, Reddit, and Snapchat.
• Understanding of the DSP landscape and associated strategy and new tech platforms such as Twitch and Discord.

Benefits

• Comprehensive medical, dental, vision, life & disability coverage.
• 401K with employer matching.
• Voluntary benefits like company-paid identity theft protection.
• Resources for pets, mental health, and meditation.
• Industry-leading fertility coverage.
• Fully paid leave for childbirth or bonding.
• Fully paid leave for caregivers.
• Programs for loved ones with developmental disabilities and neurodiversity.
• Subsidized back-up child and elder care.
• Reimbursement for adoption, surrogacy, tuition, and student loans.
• Time off for a winter recess.