Merck & Co. - Lenexa, KS
posted 3 months ago
We are seeking a talented and results-driven Identification Marketer to join our team. In this role, you will be responsible for developing and implementing strategies to achieve short-term business objectives and enhance our customers' experience across multiple channels and touchpoints, while also identifying and improving operational processes to ensure efficiency and effectiveness. Your primary goal will be to ensure sales and market share growth of the Allflex brand in the US Identification market, both visual and electronic ID. The ideal candidate will have a strong understanding of consumer marketing, strong business results, strategic thinking skills, excellent communication skills, and a passion for delivering success. As the Associate Director of Marketing, you will manage the Allflex ID portfolio and brands, developing both short and long-term strategies that grow sales and market share in key segments. You will need to understand customer needs for ID products and identify market opportunities by partnering with sales teams to drive growth. Evaluating and improving the end-to-end customer experience will be crucial, with a focus on creating a competitive advantage that drives market share growth. You will collaborate across functions in the U.S. and globally as needed, ensuring strong execution of marketing tactics through relevant channels such as field sales, distribution network, infrastructure solutions, and customer service. You will oversee Lifecycle Management projects, including new product introductions and portfolio rationalization activities, collaborating with global R&D, manufacturing, and operations as needed. Leading and developing direct reports within ID marketing will be essential for building a high-performance team. You will partner with the pricing team to optimize the identification pricing model and evolve it as needed to drive financial objectives, while also reviewing special customer pricing requests. Collaborating with cross-functional teams, both U.S. and global marketing, will help identify customer touchpoints and implement integrated strategies to ensure customer satisfaction. Analyzing customer insights to identify pain points, preferences, and opportunities for revolutionizing the customer experience will be a key part of your role. You will also partner with manufacturing, customer service, and global teams to ensure accurate forecasting and product availability for all species identification needs, optimizing the customer buying journey by leveraging omni-channel marketing capabilities and e-commerce. Staying up-to-date with industry trends, competitor enhancements, and consumer buying behaviors will ensure the Allflex experience remains relevant for today's customers. Finally, you will collaborate with the marketing team to align customer experience initiatives with overall marketing strategies and campaigns, measuring and reporting on the effectiveness of these initiatives using relevant KPIs and providing actionable insights to the management team.