Associate Director, Marketing Automation - US Remote

Directive Consulting - Irvine, CA

Full-time - Mid Level

Remote - Irvine, CA

Professional, Scientific, and Technical Services

About the position

The Associate Director, Marketing Automation at Directive is responsible for leading a team focused on delivering exceptional marketing operations services to clients, particularly in the SaaS sector. This role requires a growth-oriented mindset to identify cross-selling and upselling opportunities while ensuring high-quality service delivery. The ideal candidate will possess extensive experience in managing marketing automation tools and will work closely with clients to optimize their marketing processes and drive revenue growth.

Responsibilities

• Owning projects at the business outcome level and overall deadline level and seeing projects through to their fruition
• Direct communication with clients including email, Slack, and Zoom
• Develop deep relationships with multiple contacts within client organizations to ensure that they renew and expand contracts
• Identify and communicate opportunities to grow our business with clients in the Marketing Operations line of business and other lines of business
• Become an expert in multiple martech and salestech tools to make educated recommendations to clients
• Stay up to speed on best practices in the Marketing Operations world including ABM, lead routing, sales qualification methodologies and more
• Managing a team of 3-6 Marketing Operations Strategists and their associated books of accounts
• QA ing work to ensure that work submitted to clients lives up Directive s work quality standards
• Training, coaching, and giving constructive feedback to members of your team
• Participating in project scoping for new opportunities
• Successful onboarding of new members of the team

Requirements

• 3+ years of experience managing high-performing Marketing Operations teams
• Admin-level expertise in marketing automation and/or CRM instances such as HubSpot, Marketo, Salesforce
• Understanding of how to optimize processes that lead to revenue growth
• Data-driven marketing skills to curate and optimize client data, build reports and dashboards
• Exceptional written and verbal communication skills
• Team management and leadership experience with teams of up to 6
• Ability to manage multiple projects simultaneously to achieve deadlines and business outcomes
• Desire to learn and grow in your career

Nice-to-haves

• Experience with ABM (Account-Based Marketing)
• Familiarity with sales qualification methodologies

Benefits

• Medical, dental, vision plans, disability, and life insurance coverage
• 100% employer-paid plan for employees and 50% employer contribution for dependents
• Access to certified therapists through Spring Health
• Membership to Headspace
• Gympass for physical wellness
• Unlimited PTO (2-week minimum)
• Paid Company Holidays
• Your Birthday Off
• End of Year Recharge (Closed December 24 - January 1)
• Paid Parental Leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure
• Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership