Associate Director, Marketing - CKD

Boehringer Ingelheim International - Ridgefield, CT

Full-time - Mid Level

Ridgefield, CT

1,001-5,000 employees

Merchant Wholesalers, Nondurable Goods

About the position

The Associate Director of Marketing at Boehringer Ingelheim is responsible for developing and implementing brand plan tactics for a US brand or indication, aimed at meeting business objectives. This role requires a deep understanding of marketing strategies within the pharmaceutical industry and involves collaboration with various internal and external stakeholders. The position offers hybrid work flexibility and emphasizes the importance of employee contributions to the company's success.

Responsibilities

• Develop, implement and manage brand plan tactics to support the brand strategy.
• Assist in the development, management, and monitoring of product forecasts and brand expense budget.
• Monitor, analyze, and interpret market trends, competition, and product performance; communicate insights to team members.
• Coordinate activities with internal and external partners/vendors to ensure effective implementation of marketing plans.
• Lead cross-functional teams or projects and mentor others.
• Interact with all levels of the Sales Force to ensure effective communication and implementation of tactics.
• Provide input to market research on study design and interpret findings to refine product marketing direction.
• Develop and work with KOLs to validate and optimize brand strategies and tactics.
• Support the annual business planning process as per schedule.
• Assist in Phase IV and Life Cycle Management Plans to optimize the brand's long-term commercial value.

Requirements

• Bachelor's degree from an accredited institution required.
• MBA preferred.
• Five-plus (5+) years of experience in the pharmaceutical industry or strategic marketing, including three (3) years of US pharmaceutical marketing or related pharma experience.
• Experience working directly with digital partners to develop and execute initiatives strongly preferred.
• Experience in guiding and integrating digital analytics and driving metrics-based optimization strongly preferred.
• Demonstrated project management skills.
• Demonstrated ability to manage budget and resources.
• Key contributor in the development of marketing strategies that influence tactical implementation for brand teams.
• Demonstrated ability to achieve results in a highly matrixed organization.
• Proficiency in MS Office, Outlook, and database applications.

Nice-to-haves

• Experience with social media management.
• Experience in digital marketing initiatives.

Benefits

• Competitive compensation and benefit programs.
• Support for a healthy working environment.
• Opportunities for diversity and inclusion.
• Work-life balance initiatives.