Associate Director, Marketing & Fan Engagement

$47,490 - $71,230/Yr

Drexel University - Philadelphia, PA

Full-time - Mid Level

Philadelphia, PA

Educational Services

About the position

The Associate Director of Marketing & Fan Engagement at Drexel University is responsible for enhancing the visibility and engagement of Drexel Athletics through strategic marketing initiatives. This role involves collaboration with various departments to promote athletic events, manage social media platforms, and develop marketing plans aimed at increasing attendance and fan engagement. The position requires a proactive approach to creating promotional content and fostering relationships within the university community.

Responsibilities

• Create and lead promotional efforts of weekly marketing collateral around campus and promotional calendar for all sports.
• Serve as the main liaison of the external relations team to Daskalakis Athletic Center (DAC) Pack and Student-Athlete Advisory Committee (SAAC).
• Provide opinion and leadership on Team Dragon events.
• Responsible for athletic marketing, promotions, and social media with a focus on specific sports.
• Assist with the development and implementation of the yearly marketing and promotions plan.
• Create new strategies to increase attendance at home sporting events.
• Lead the Mascot program including recruiting, training, and scheduling Mascot appearances for Mario the Magnificent, and overseeing Mario's social media platforms.
• Assist with Spirit Teams (Cheer, Dance, and Pep Band).
• Fulfill donation requests.
• Coordinate or assist in special events such as golf outings, school days, banquets, fundraisers, or department functions.
• Assist in game-day duties which include setting up, training, and assigning student staff, reconciling transactions, and calling attendance.
• Maintain a high level of customer service to all season ticket holders and fans.
• Troubleshoot possible problems at the DAC and Vidas Field on game days.
• Assist the marketing and sales of tickets when hosting special events; i.e., CAA Tournaments, NCAA Tournaments, etc.
• Develop internal/campus relationships through promotions, events, and game day recognition opportunities.
• Develop a marketing plan to increase student attendance at basketball games and Drexel pride.
• Act as an Advisor for DAC Pack to help increase student excitement and attendance at home basketball games.
• Coordinate Welcome Week activities to build excitement and awareness around Drexel Athletics to incoming students.
• Oversee basketball game day promotions, cheer and dance, and overall fan engagement.
• Supervise External Relations Co-op on a daily and term basis including goal setting, schedule management, and evaluation.
• Coordinate and execute group sales/attendance at events and develop promotions for specific group attendees.
• Oversee marketing social media sponsorship activation in conjunction with Multimedia Rights Partner.
• Confirm contract agreements are met while maintaining high quality of content and product.
• Coordinate this plan with creative services and sports information liaisons.
• Create content for digital platforms when necessary.
• Other duties as assigned by the Senior Associate Director of Athletics, External Relations.

Requirements

• Minimum of a Bachelor's degree or equivalent combination of education and work experience.
• Minimum of 2 years of experience working in the athletics and/or entertainment space.
• Strong communications skills.
• Ability to work evenings and weekends.
• Experience with Instagram, X, Facebook.
• Valid Driver's License.

Nice-to-haves

• Marketing or sales experience.
• Experience working in an athletic department in marketing/tickets and/or experience as an NCAA student-athlete.
• Experience with targeted social media and search advertising campaigns.
• Knowledge of Adobe Creative Cloud.
• Familiarity with D1 Men's and Women's Basketball.

Benefits

• Competitive salary based on qualifications and experience.
• Comprehensive benefits package including health insurance, retirement plans, and professional development opportunities.