Associate Director, Marketing Operations and Analytics - Hybrid

BD - Franklin Lakes, NJ

Full-time - Mid Level

Franklin Lakes, NJ

5,001-10,000 employees

Miscellaneous Manufacturing

About the position

The Associate Director, Marketing Operations and Analytics will lead initiatives to enhance marketing processes and analytics, focusing on improving sales enablement and operational efficiency. This role involves collaboration across various functions to support business objectives and drive performance through actionable insights and strategic planning.

Responsibilities

• Utilize BD's US & Global cross-functional resources to improve sales enablement processes to accelerate sales and reach business objectives
• Serve as Market analytics, order management/allocation and process improvement SME to support business goals
• Work constructively with internal functions including platform and global marketers, marketing communications, regulatory affairs, medical affairs, quality, supply chain, customer support, finance, and sales
• Support US Region sales team for opportunity progression and conversion management
• Establish and maintain connection with strategy alignment across SM to ensure seamless execution of mutual business objectives
• Establish and maintain recurrent Global Market sizing and modeling initiatives gathering inputs from critical stakeholders and reporting out findings
• Assist in IBP/SIOP process development for US demand review, collaboration, product projections/reports and deliver on time to the relevant personnel
• Ensure that all activities are consistent with the BD core values and comply with relevant internal and external corporate, legal, regulatory, and ethical standards
• Directly manage and develop marketing operations and analytics team associates
• Proactively generate and validate industry market trends applicable to SM products to understand market dynamics and generate actionable insights
• Leverage key industry reports and market data sources to develop consistent insights communication with cross functional partners
• Generate business analytics tools and processes to support assumptions and develop business performance indicators
• Partner with Regional leads to generate and continue improving annual WW Market Model & Commercial Insights
• Partner with WW Regional leads to identify process improvement and best practice sharing opportunities across Marketing Operations responsibilities
• Define and deploy standardized processes for effective PLM support/portfolio optimization
• Enable business and market data and tools innovation to simplify execution and insight development
• Co-Lead financial projections with Finance and Platform Marketing, providing advice on key drivers and timely key inputs based on financial calendar needs
• Partner with the Marketing, Supply Chain and Ops team on improving communications to internal and external stakeholders when product lines are faced with challenges
• In partnership with cross functional partners, develop strategic backorder management and allocation execution process
• Generate data analytics and scenario planning for constrained product lines to identify potential impacts to end customers and business performance
• Improve SM US & Global cross-functional processes and interfaces to facilitate effective exchange of SI&OP insights
• Ensure timely preparation of platform marketing teams for monthly SI&OP reviews, long term planning review, and plant architecture/capacity plan reviews
• Own Marketing demand forecasting for improved forecast accuracy and BIAS to enable uninterrupted supply
• Provide support for key cross-platform and high-priority platform projects
• Review business cases and provide input for cross functional sustaining engineering and new product launch planning
• Provide support towards resolution of business-critical issues like supply, capacity, regulatory compliance.

Requirements

• Minimum bachelor's degree in marketing, Business, Supply Chain/Operations, or a related field required; MBA preferred
• Minimum 10+ years of experience with at least three years of marketing experience; an additional combination of 7 years of marketing, supply chain or marketing analytics experience is acceptable
• Strong knowledge of working in a B2B environment; understanding of healthcare industry; exposure to cross-functional processes / requirements
• Experience utilizing project management best practices with the ability to implement in a matrixed fast-paced scenario
• Strong knowledge of medical device requirements in supply, quality, and FDA regulated environment
• Experience in developing strategy as well as demonstrating success in executing key initiatives
• Demonstrated ability to work in a fast-paced environment with very little supervision
• Resourcefulness and the ability to successfully manage multiple priorities are keys
• Demonstrated ability to work cross-functionally.

Nice-to-haves

• Experience in the medical device industry
• Strong business acumen and knowledge of BD organization and processes
• Creative out-of-the-box thinker who is intellectually curious
• Excellent presentation and communication skills for a wide variety of audiences
• Strong customer focus, relationship management skills, market intelligence and advanced research and analytical problem-solving skills.

Benefits

• Health insurance
• 401k
• Paid holidays
• Flexible scheduling
• Professional development opportunities