Facing History And Ourselves - Brookline, MA
posted 4 months ago
The Associate Director, Marketing Operations and Analytics at Facing History & Ourselves is a pivotal role within the Marketing Operations team, focusing on the development and execution of a comprehensive audience-insights program. This position is designed for an experienced marketing technology and analytics professional who will be responsible for analyzing marketing efforts and engagement from educators and donors. The role involves co-leading the delivery and continuous improvement of the organization’s marketing technology stack, which includes platforms such as Hubspot, Segment, and BigQuery. The Associate Director will collaborate closely with the Digital and CRM teams to enhance audience data and engagement strategies, ensuring that the organization can effectively understand and respond to the needs of its audience. In this role, the Associate Director will act as a key thought partner with Marketing and Tech leadership, managing the Hubspot platform and its complex workflows, as well as overseeing the integration with Salesforce. They will also manage Segment, ensuring seamless data flow across the marketing technology stack to support audience analysis and the marketing funnel. Additionally, the Associate Director will co-manage BigQuery and Google Analytics 4, working alongside marketing and digital operations colleagues to drive audience analytics and reporting. The position requires a strategic thinker who can synthesize data into actionable insights, creating narratives that help the organization understand behavior and campaign performance. The Associate Director will work closely with the Data Analyst to develop dashboards for audience engagement and digital marketing, define marketing funnel KPIs, and align stakeholders on performance metrics. This role is essential for building cross-functional relationships and ensuring that data-driven decisions are at the forefront of the organization’s marketing efforts.