Associate Director, Marketing Operations Digital Production

Biogen - Cambridge, MA

Full-time - Mid Level

Cambridge, MA

Chemical Manufacturing

About the position

The Associate Director of Marketing Operations Digital Production will play a pivotal role in the North American Marketing Operations team at Biogen. This position is responsible for executing digital marketing tactics, particularly focusing on web and email development, to support various therapeutic areas and biosimilars. The role requires collaboration with the US marketing launch team and agencies to optimize omnichannel marketing strategies and enhance digital marketing capabilities.

Responsibilities

• Lead the execution and optimization of brand and segment-level omnichannel campaigns across varied customer groups (HCP, Consumer/Patient, Caregiver, etc.).
• Lead the delivery of on-time, on-budget, and accurate deployment of web and email tactics.
• Serve as the Marketing Operations cross-functional business partner during annual planning.
• Work with marketing teams and creative agencies to deliver best practice web and email execution for high impact.
• Identify new Omnichannel capabilities and services, develop business cases in support of these ideas to gain organizational alignment and funding, and lead launches of capabilities.

Requirements

• Minimum of 5 years multichannel/omnichannel marketing strategy, campaign planning, campaign execution, or related experience.
• People Management experience.
• Pharma/Biotech digital marketing experience.
• Proven track record developing and executing omnichannel marketing campaigns to achieve superior results, demonstrating data-driven strategic thinking, experimentation, customer orientation, and operational excellence.
• Deep understanding of omnichannel marketing tactics and digital channels, including but not limited to email, websites, webinars/webcasts, digital media programs, mobile apps, and digital sales aids.
• Strong analytical skills with demonstrated ability to assess business results of marketing tactics, define appropriate metrics / KPIs, and maximize the value of marketing investment.
• Experience managing and driving accountability with multiple agencies of record to develop and execute marketing tactics.
• Excellent communication skills and successful cross-functional experience in a highly matrixed organization.

Nice-to-haves

• MBA or other related graduate degree preferred.

Benefits

• Opportunities for learning and growth.
• A culture of inclusion and belonging.
• Commitment to diversity and innovation.