Associate Director Marketing

$115,000 - $130,000/Yr

SCA Health - Myrtle Point, OR

Full-time - Mid Level

Myrtle Point, OR

10,001+ employees

About the position

The Associate Director of Marketing at SCA Health plays a crucial role in shaping the marketing strategies for private practice medical groups across the United States. This position involves strategic marketing planning, focusing on value propositions, brand positioning, and integrated marketing campaigns that cater to both business-to-consumer (B2C) and business-to-business (B2B) audiences. The Associate Director will work closely with various internal teams, including operations, clinical, quality, compliance, legal, and business analytics, to ensure the successful execution of marketing initiatives. This role requires a collaborative approach, as the Associate Director will also partner with external agencies to implement effective marketing strategies for multiple stakeholders. In this fast-paced environment, the Associate Director is expected to manage multiple projects simultaneously, defining scopes of work, key objectives, and desired outcomes. The position involves overseeing agency relationships, focusing on partnerships with teams specializing in account management, strategy, project management, creative development, measurement, CRM, digital media, and social media. The Associate Director will assist in leading the annual strategic marketing plan development process, utilizing data-driven insights to optimize marketing plans and ensure alignment with business objectives. The role also includes evaluating the effectiveness of marketing campaigns through metrics development and budget management, ensuring that all initiatives are executed on schedule and within budget. The Associate Director will need to stay informed about market trends affecting the service lines managed, including Cardiovascular, Orthopedics, Gastroenterology, and Ophthalmology, to drive impactful marketing strategies that enhance brand objectives.

Responsibilities

• Assist with the development of strategic and tactical plans for multiple practice brands.
• Initiate and manage numerous projects simultaneously by defining and documenting scopes of work, key objectives, and desired outcomes.
• Provide oversight of agency relationships, focusing on partnerships with their Account, Strategy, Project Management, Creative, Measurement, CRM, Digital, Media, and social teams to develop innovative and impactful initiatives and tactics that align with the practice marketing strategic imperatives.
• Effectively collaborate with marketing, content, communications and events leaders, operations and clinical executives, and cross-functional teams within a highly matrixed organization to develop and execute marketing plans to achieve business objectives.
• Assist in leading annual strategic marketing plan development process.
• Understand trends in the marketplace impacting practice service lines managed (Cardiovascular - CV, Orthopedics, Gastroenterology - GI, Ophthalmology).
• Use data-driven strategic insights to optimize plans.
• Consistently execute multiple marketing initiatives on schedule and on budget.
• Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to achieve brand objectives.
• Effectively track and manage marketing budgets for each practice.

Requirements

• BA/BS Required in Marketing, Advertising, Communications, or other related business discipline.
• Proven marketing experience with proficiency in all marketing skills.
• 8+ years of marketing experience in cardiovascular (CV) and/or orthopedic service lines.

Nice-to-haves

• Demonstrated ability to manage brand positioning, omnichannel strategy, end-to-end campaign management, and finance management.
• Experience working with and managing multiple external agencies.
• A balance of analytical capability and creative vision.
• Excellent communication (oral, written, and presentation) and interpersonal skills.
• Ability to influence senior management.
• Ability to work with all levels in a highly matrixed organization.
• Strong planning, project management, and organization skills, attention to detail, execution, and follow-through.