Naterra International - Coppell, TX
posted 3 months ago
Naterra International, Inc. is seeking an experienced and talented Associate Director of Media & Digital Marketing to join our dynamic team in Coppell, TX. This role is pivotal in driving the growth of our beauty, baby care, and personal care product lines through innovative digital marketing strategies. The Associate Director will be responsible for the planning, optimization, execution, and measurement of cross-channel digital marketing programs that support product sales and enhance brand awareness initiatives. This position requires a forward-thinking leader who is passionate about digital marketing and has a proven track record of managing successful campaigns that meet key performance indicators (KPIs). In this role, the Associate Director will oversee various digital marketing channels, including paid social media, display advertising, search engine marketing (SEM), and influencer marketing. The ideal candidate will be a collaborative team player, leveraging their marketing expertise to optimize plans, budgets, and campaigns in alignment with business goals. As a data-driven marketer, the Associate Director will analyze campaign performance to ensure a strong return on investment and will act as a brand ambassador, representing Naterra's values and maintaining a consistent brand identity across all platforms. The Associate Director will also be responsible for developing comprehensive digital marketing strategies that disrupt existing category leaders and drive Naterra's growth. This includes monitoring and reporting on campaign performance, managing the influencer community, and developing creative content for organic social media activations. The role requires collaboration with marketing and sales teams to implement successful initiatives and build relationships with third-party vendors to ensure high-quality service delivery. Staying updated on digital marketing trends and best practices is essential to maintain a competitive edge in the market. Additionally, the Associate Director will provide guidance to team members and assist in recruiting and training new digital marketing staff.