Bristol-Myers Squibb - Chicago, IL
posted 5 months ago
The Associate Director, Regional Marketing, is a senior in-market position within the US commercial organization that will focus on commercial KOL engagement to gain insights into regional opportunities and provide a bridge between regional markets and headquarters. This role will involve speaker development and refresher training for disease state (and product, when appropriate), and will support the execution of approved disease state education, promotional, and patient programs. The Associate Director will collaborate with other field-based professionals, including Regional Business Directors (RBDs), District Business Managers (DBMs), Market Access Account Executives, and Medical Science Liaisons (MSLs), as well as home office-based colleagues in Marketing, Sales, Market Access, and Medical Affairs. The position will report to the Director of Regional Marketing and be part of the US KarXT Marketing Team. The geographical scope includes states such as Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota, and Wisconsin. In this role, the Associate Director will work with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution. They will support the execution of approved Advisory Boards and assist in identifying Healthcare Professional (HCP) consultants based on established profiles. The Associate Director will facilitate, participate in, and attend advisory boards as appropriate, engaging with Key Opinion Leaders (KOLs) in assigned targeted accounts. They will champion the brand, disease state, and commercial strategy through meaningful engagement, supporting conversations focused on key topics related to the disease state or product. The role also involves managing speaker programs, developing physician speakers to provide high-quality presentations, and ensuring compliant execution of these programs. The Associate Director will monitor speaker performance at live and virtual events, provide field-based training to speakers, and engage with assigned KOLs to solicit feedback. Collaboration with other field-based and home office teams is essential, providing input and support in developing account plans for Sales and offering training support when needed. The Associate Director must work with the highest degree of professionalism and in accordance with the company's Code of Ethics and Business Conduct.