Associate Director, Neuropsychiatry Regional Marketing, Virginias - NC

$156,000 - $195,000/Yr

Bristol-Myers Squibb - Chicago, IL

Full-time - Mid Level

Chicago, IL

Chemical Manufacturing

About the position

The Associate Director, Regional Marketing, is a senior in-market position within the US commercial organization that will focus on commercial KOL engagement to gain insights into regional opportunities and provide a bridge between regional markets and headquarters. This role will involve speaker development and refresher training for disease state (and product, when appropriate), and will support the execution of approved disease state education, promotional, and patient programs. The Associate Director will collaborate with other field-based professionals, including but not limited to Regional Business Directors (RBDs), District Business Managers (DBMs), Market Access Account Executives, and Medical Science Liaisons (MSLs), as well as home office-based colleagues in Marketing, Sales, Market Access, and Medical Affairs. The position will report to the Director of Regional Marketing and be part of the US KarXT Marketing Team, covering a geography that includes DC, DE, MD, NC, OH, VA, and WV. In this role, the Associate Director will work with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution. They will support the execution of approved Advisory Boards and assist in identifying Healthcare Professional (HCP) consultants based on profiles established by the approved Consultant Engagement Project Brief. The Associate Director will facilitate, participate in, and attend advisory boards as appropriate, engaging with KOLs in assigned targeted accounts to champion the brand, disease state, and commercial strategy through meaningful engagement. They will execute physician engagement activities in the field and at key congresses, develop physician speakers for high-quality speaker programs, and ensure appropriate and compliant execution of these programs. The role requires a strong focus on compliant collaboration with other field-based and home office-based teams, providing input and support in developing account plans for Sales, and offering field-based training support when needed. The Associate Director will work with the highest degree of professionalism and in accordance with the company's Code of Ethics and Business Conduct, ensuring that all activities align with corporate goals and strategies.

Responsibilities

• Working with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution
• Supporting the execution of approved Advisory Boards
• Assisting in identification of Healthcare Professional (HCP) consultants based on profile established by the approved Consultant Engagement Project Brief
• Facilitating, participating in, and attending advisory boards, where appropriate
• Engaging with KOLs (disease state or product, when appropriate) in assigned targeted accounts
• Championing the brand, disease state, and commercial strategy through meaningful engagement
• Supporting disease state or product conversations focused on key topics
• Executing physician engagement activities in the field and at key congresses
• Developing physician speakers to provide high-quality speaker programs on disease state and product, when appropriate
• Providing refresher and follow-up training to speakers on approved speaker materials
• Ensuring appropriate and compliant execution of speaker programs
• Monitoring speaker performance at live and virtual programs
• Providing field-based training to speakers on speaker programs when needed
• Engaging with assigned KOLs and soliciting feedback, as necessary
• Providing input and support in developing account plans for Sales
• Providing field-based training support for Sales when needed
• Working with the highest degree of professionalism and in accordance with the company's Code of Ethics and Business Conduct

Requirements

• Minimum 5 years of experience in one of the following: product marketing, field sales, or medical affairs
• Minimum 2 years of experience in Psychiatry
• Marketing, Sales Management, and/or extensive launch experience strongly preferred
• Experience with thought leader engagement, advisory boards, and speaker's bureau strongly preferred
• Proven ability to manage a large geographical territory
• Demonstrated ability to build productive stakeholder relationships and effectively meet their needs
• Ability to inform strategies, develop tactics, and execute against strategic plans under short timelines that will help to achieve the desired goals
• Strong business acumen; understands market dynamics, business drivers, corporate goals, and impact on strategy
• Clinical knowledge and aptitude in complex/competitive disease states; desire to continuously learn and improve by applying new knowledge and skills on the job
• Effective verbal and written communication skills and organizational abilities
• Self-driven with strong organizational and planning skills; able to determine effective approaches and take appropriate action based on available information consistent with overarching strategy
• Ability to leverage appropriate interpersonal styles and techniques to gain acceptance of ideas or plans
• Highly collaborative with the ability to manage multiple projects simultaneously
• Willingness to try different and novel ways to deal with work challenges and opportunities.

Benefits

• Medical, pharmacy, dental and vision care
• Wellbeing support such as the BMS Living Life Better program and employee assistance programs (EAP)
• Financial well-being resources and a 401(K)
• Financial protection benefits such as short- and long-term disability, life insurance, supplemental health insurance, business travel protection and survivor support
• Work-life programs including paid national holidays and optional holidays, Global Shutdown days between Christmas and New Year's holiday, up to 120 hours of paid vacation, up to two (2) paid days to volunteer, sick time off, and summer hours flexibility
• Parental, caregiver, bereavement, and military leave
• Family care services such as adoption and surrogacy reimbursement, fertility/infertility benefits, support for traveling mothers, and child, elder and pet care resources
• Tuition reimbursement and a recognition program