EmmanuelCollege - Boston, MA

posted 3 months ago

Full-time - Mid Level
Onsite - Boston, MA
1,001-5,000 employees

About the position

The Associate Director of Integrated Marketing, Enrollment Marketing at Emmanuel College is a pivotal role that reports directly to the Director of Integrated Marketing. This position is designed to create a unified and consistent brand experience across various marketing channels, specifically aimed at supporting the undergraduate and graduate enrollment goals of the College. The successful candidate will be responsible for developing and executing integrated marketing plans that enhance awareness and perception of Emmanuel College among prospective students and other audiences. In this role, the Associate Director will collaborate with multiple departments and functional areas within the College to ensure that marketing efforts are cohesive and aligned with the institution's mission and values. The position requires a strong background in campaign development and execution, as well as exceptional content development and project management skills. The ideal candidate will demonstrate a commitment to collaboration and will be expected to engage with various stakeholders to achieve enrollment objectives. Emmanuel College, located in Boston's Fenway neighborhood, has a rich history of educating critical thinkers and community leaders since 1919. The College's commitment to providing a comprehensive educational experience is reflected in its diverse programs and dynamic campus community. The Associate Director will play a crucial role in promoting this environment to prospective students, ensuring that the College's values and offerings are effectively communicated through various marketing initiatives.

Responsibilities

  • Develop and execute integrated marketing plans to support undergraduate and graduate enrollment goals.
  • Create a unified and consistent brand experience across various marketing channels.
  • Collaborate with multiple departments to align marketing efforts with the College's mission and values.
  • Manage content development for marketing campaigns and ensure timely execution of projects.
  • Track and analyze the effectiveness of marketing campaigns to inform future strategies.

Requirements

  • Bachelor's Degree or equivalent combination of education and experience.
  • 8-10 years of related experience in marketing and/or communications.
  • Proven track record of successful campaign development and execution.
  • Strong content development and project management skills.
  • Ability to collaborate effectively across departments.
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