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Associate Director of Integrated Marketing - Technology Focus
Goodwin Recruiting - Cary, NC
posted 2 months ago
About the position
The Associate Director of Integrated Marketing is a senior-level role focused on developing and implementing multichannel marketing strategies to drive success across sales and marketing teams. This position requires a strong emphasis on data-driven campaigns and collaboration with company leadership to align marketing efforts with overall business objectives. The role also involves leading a team to optimize marketing processes and ensuring effective execution of digital and content marketing initiatives.
Responsibilities
- Develop and implement multichannel marketing strategies focused on key performance indicators (KPIs).
- Lead digital and content marketing initiatives, ensuring smooth execution and reporting through data analysis.
- Manage a team to optimize marketing processes.
- Work closely with company leadership to provide strategic insights and align marketing efforts with business objectives.
Requirements
- Bachelor's degree in a relevant field.
- 10+ years of experience in SaaS and B2B marketing environments.
- Expertise in data-driven digital marketing and content strategy.
- Proven track record in progressively responsible marketing positions.
Benefits
- Competitive base salary with performance-based bonus opportunities.
- Comprehensive benefits package.
- Strong potential for career advancement.
