Associate Director of Marketing and Communications

$65,000 - $70,000/Yr

Miami University - Oxford, OH

Full-time - Mid Level

Onsite - Oxford, OH

10,001+ employees

Educational Services

About the position

Miami University is seeking an Associate Director of Marketing and Communications to join its dynamic and award-winning Communications and Marketing department. This role is pivotal in building and maintaining the university's brand on local, regional, and national stages. The Associate Director will report to the Regional Director of Marketing & Communications and will collaborate with various administrative and academic offices, committees, and individuals to design, execute, and revise strategic internal and external communication plans aimed at growing overall enrollment and enhancing student success. The successful candidate will lead and assist with communication efforts and other marketing initiatives, providing leadership and creative solutions for developing and implementing data-driven marketing strategies that increase student enrollment and retention. This position is approved for remote hybrid work, allowing for three days on campus and two days remote during the academic year, and two days on campus and three days remote during the summer. However, it is important to note that remote work is not a right but a work arrangement that can be modified or revoked by Miami University at any time for any reason. In this role, the Associate Director will be responsible for leading strategic communication and marketing efforts to achieve retention goals, working closely with the Regional Director of Enrollment Management and academic success units. They will develop written content for various purposes, including brand awareness, and leverage it with various communication tools, including CRM systems. The position also involves story idea generation, project management, and collaboration with freelancers and internal stakeholders to support graphic design, video, photography, web content development, and other marketing initiatives. The Associate Director will serve in a leadership position, making decisions in the absence of the Regional Director and providing co-leadership in planning and directing the Regionals Marketing & Communications team.

Responsibilities

• Lead strategic communication and marketing efforts to achieve retention goals, working alongside the Regional Director of Enrollment Management and academic success units.
• Work with internal stakeholders to develop and execute strategies for recruiting back stopouts.
• Develop written content for a variety of purposes and leverage it with various communication tools, including CRM.
• Meet the demands of various stakeholders through the design, execution, maintenance, and revision of multiple robust communication flows throughout the student lifecycle.
• Generate story ideas and pitch impactful stories to appropriate outlets, including media, students, faculty, and alumni.
• Assist with content development and editing for community outreach newsletters, news articles, and other external communication efforts.
• Collaborate with freelancers and internal stakeholders to support projects related to graphic design, video, photography, web content development, and other marketing initiatives.
• Serve in a leadership position and approve projects that do not require the Regional Director's sign-off.
• Lead and execute decisions in the Regional Director's absence and provide co-leadership with planning and direction of the Regionals Marketing & Communications team.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in higher education, communication, marketing, English, or a relevant field.
• Five years of marketing experience.
• Strong written and verbal communication skills.
• Demonstrated writing ability for various markets.
• Knowledge of recruitment strategies and/or marketing and communication strategies.
• Demonstrated experience using a project management tool (Wrike, Basecamp, Asana).
• Experience in integrating technology as part of a larger marketing strategy.

Nice-to-haves

• Master's degree in higher education, communication, marketing, English, or a relevant field.
• Seven years of marketing experience; minimum of three in higher education.
• Demonstrated knowledge and experience with relational databases such as CRM systems (Slate).
• Proficient in Adobe Creative Cloud Suite.
• Two or more years of experience working with a brand.
• Two or more years of project management experience.