Associate Director of Marketing & Communications

Landmark College - Putney, VT

Full-time - Mid Level

Putney, VT

Educational Services

About the position

The Associate Director of Marketing & Communications at Landmark College plays a crucial role in developing and managing the College's marketing initiatives across various platforms. This position involves collaboration with internal teams and external vendors to ensure a consistent and strategic brand representation. The Associate Director will engage in all marketing activities, including print, digital, and multimedia efforts, to effectively promote the College's programs and events.

Responsibilities

• Assist in the development, management, and production of promotional literature, collateral, and other marketing materials.
• Assist in content development for literature and materials to ensure accurate and appealing presentation of programs.
• Manage marketing of college programs using social networking and emerging technologies.
• Manage and maintain the marketing production schedule.
• Maintain the advertising schedule and ensure deadlines are met.
• Develop and maintain working relationships with various constituencies across the College community for effective communication.
• Conduct media research and maintain an editorial calendar.
• Provide website content management support.
• Offer graphic design support as needed.
• Write and distribute press releases and cultivate media relationships.
• Assist with photography and video shoots.
• Maintain relationships with key vendors and update photo archives.
• Assist in the development and management of the marketing budget.
• Lead the Marketing & Communications Department in the absence of the VP.
• Assist in promoting key campus events.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in a related field required; graduate degree or relevant professional experience preferred.
• Demonstrated knowledge of marketing services and event management, preferably in an educational or nonprofit environment.
• Experience with online and print advertising, marketing collateral, and special events.
• Ability to handle multiple assignments and meet deadlines under pressure.
• Strong project management skills and ability to work collaboratively with multiple departments.
• Ability to work effectively with key vendors.
• Strong skills in visual/graphic design, grammar, and proofreading.

Nice-to-haves

• Creativity and self-motivation are preferred.
• Experience in a higher education setting is a plus.

Benefits

• Competitive salary and benefits package.
• Opportunities for professional development and growth.
• Supportive work environment focused on diversity and inclusion.