Associate Director of Marketing (Entry Level)

Databento - New York, NY

Full-time - Entry Level

Remote - New York, NY

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Associate Director of Marketing at Databento is responsible for overseeing the company's go-to-market (GTM) strategy, digital media presence, growth metrics, and overall marketing plan. This role involves leading social media initiatives, creating public relations and partnership opportunities, enhancing SEO and SEM strategies, executing marketing campaigns, researching competitors, and collaborating on high-level branding and budget decisions.

Responsibilities

• Oversee the company's GTM, digital media, growth metrics, and overall marketing plan.
• Lead or co-lead social media efforts on LinkedIn and Twitter, including creating valuable content such as posts, blog articles, videos, and polls.
• Drive initiatives to create PR, partnerships, case studies, and co-marketing opportunities with industry peers.
• Improve the company's SEO and SEM strategies, digital ad placements, backlink opportunities, and website optimizations.
• Execute inbound and outbound marketing campaigns and track metrics to determine ROI.
• Research competitors and analyze their marketing strategies.
• Collaborate with executives on budget, branding, and strategic direction decisions.

Requirements

• 7+ years of experience in marketing, preferably in B2B SaaS or fintech.
• Strong communication skills across various platforms including social media, blogs, and press releases.
• Experience with CRMs like Hubspot and familiarity with SEO metrics, growth metrics, and content analytics.
• Interest in quant trading, market data, and the financial industry.
• Ability to work in a fast-paced startup environment.

Nice-to-haves

• 1-5 years of experience in digital marketing, growth marketing, social media, or PR.
• A natural interest in engaging with the community of quants and developers on social media.
• Knowledge of SEO and digital marketing best practices.

Benefits

• Health insurance
• Dental insurance
• Disability insurance
• Life insurance
• 401(k) matching
• Visa sponsorship for full-time employees
• 100% remote work accommodation