Associate Director of Marketing

$90,000 - $95,000/Yr

Massbay Community College - Wellesley, MA

Full-time - Mid Level

Wellesley, MA

Educational Services

About the position

The Associate Director of Marketing (ADM) at Massachusetts Bay Community College plays a crucial role in driving the marketing strategy and execution for the Marketing and Communications Department. This position is responsible for developing comprehensive marketing goals, monitoring analytics, and collaborating with various departments to enhance the college's visibility and enrollment. The ADM will work closely with the Vice President for Marketing & Development and lead a team to create compelling content that resonates with a diverse student population.

Responsibilities

• Develop a comprehensive marketing strategy for the College, determining tactics and measurable outcomes.
• Create content where needed, to include short videos and written materials.
• Conduct necessary market research to uncover untapped prospective student populations and content strategies.
• Uncover and lead strategies and initiatives to involve students to create student-centered content.
• Effectively collaborate with the College's Associate Director of Public Relations and the Marketing Content Strategist to enhance and integrate the College's social media platforms and mobile app.
• Build collaborative relationships with faculty and staff, students, academic divisions, and other offices to produce compelling marketing content.
• Effectively manage two professionals: the Graphic Designer and Marketing Project Manager.
• Develop and maintain a marketing and communications calendar to ensure accuracy, consistency, and timeliness of projects and initiatives.
• Strategize and craft compelling content narratives across various channels, ensuring alignment with the College's branding and strategic goals.
• Monitor and analyze marketing performance metrics, providing regular reports to the Vice President for Marketing & Development.
• Stay current on the latest marketing trends and explore new content formats and tools to enhance effectiveness.
• Coordinate, create, and distribute timely direct digital communications to both internal and external audiences.
• Participate in the department's ticketing system to maintain contact with clients and ensure timely project completion.

Requirements

• Sensitivity and commitment to the goals of DEI and workforce diversity.
• Bachelor's Degree.
• Interest in Marketing, Communications, or a related field.
• 3 or more years of relevant experience in marketing strategy and execution.
• Solid understanding of branding, integrated marketing communications, social media, public relations, and digital marketing.
• Excellent writing and editing skills, with the ability to communicate effectively across various digital platforms.
• Strong interpersonal and leadership skills, demonstrated project management experience, and the ability to balance multiple tasks in a deadline-driven environment.
• Ability to give and receive critical feedback.
• Ability to work from the MassBay Wellesley campus 2-3 days per week.
• Ability to work within a team structure, taking initiative, and seeing projects through to completion.

Nice-to-haves

• Sensitivity and commitment to the goals of Affirmative Action and workforce diversity.
• Experience working in a diverse environment.
• Demonstrated commitment to working with underserved students.
• Experience with videography, photography, design, and relevant creative software (Canva, Photoshop, Illustrator, Cap Cut, etc.).
• Proven time and resources manager.
• Fast learner.
• Flexible and resilient, while maintaining a calm and positive demeanor.
• Systems thinker, able to see the big picture and interdependent details.

Benefits

• Array of choices for health insurance plans to meet individual/family needs
• Affordable Dental Insurance and vision discount program
• 12 paid State/Federal holidays
• Generous sick, vacation, and personal time
• Telework option depending on the role/department
• Flexible Spending Plans to reduce your taxable income
• Low-cost basic and optional life insurance
• Defined Benefit Pension Plan, providing a fixed, pre-established benefit for employees at retirement
• Tuition Benefits for employees and dependents at state colleges and universities
• Free Employee Assistance Program (EAP)
• Eligibility towards Public Service Loan Forgiveness (PSLF)
• Free gym and parking on campus