Associate Director of Performance Marketing

$100,000 - $120,000/Yr

Ramsey Solutions - Nashville, TN

Full-time - Mid Level

Nashville, TN

101-250 employees

Professional, Scientific, and Technical Services

About the position

The Associate Director of Performance Marketing at Ramsey Solutions is responsible for developing and executing performance marketing strategies aimed at driving customer acquisition, conversion, and retention through various channels including paid advertising and email marketing. This role involves leading a team of performance marketing strategists, analyzing campaign performance metrics, and collaborating with cross-functional leaders to align marketing initiatives with business goals. The position requires a forward-thinking individual who stays updated on industry trends and emerging technologies to enhance marketing effectiveness.

Responsibilities

• Develop performance marketing strategies to drive customer acquisition, conversion, and retention across paid advertising and email marketing.
• Monitor and analyze campaign performance metrics, providing regular reports and insights to stakeholders, and making data-driven recommendations for optimization.
• Collaborate with cross-functional leaders to align business goals with customer insights and performance of marketing initiatives.
• Stay updated on industry trends and emerging technologies, continuously seeking opportunities to improve marketing effectiveness.
• Lead and mentor a team of performance marketing strategists by providing coaching, support, and performance evaluations.

Requirements

• 6+ years of performance marketing experience, focusing on paid advertising/paid media, email marketing, and search engine marketing (SEM).
• 2+ years of leadership experience coaching team members.
• Experience with marketing tools such as Google Analytics, Google Ads, SEMrush, Klayvio, Google Data Studio, and Ahrefs.
• Demonstrated success in driving customer acquisition, conversion, and revenue growth through performance marketing channels.
• Analytical mindset with the ability to analyze campaign performance data and make data-driven decisions.

Nice-to-haves

• E-commerce experience with platforms such as BigCommerce, Shopify, Adobe, or Wix.
• Lead generation/customer acquisition experience.

Benefits

• Profit sharing
• Relocation assistance