Associate Director, Paid Social

Associate Director, Paid Social 3.6 3.6 out of 5 stars Chesterbrook, PA 19087 Hybrid work $75,000 - $175,000 a year - Full-time The J.G. Wentworth Company 437 reviews Job Company Profile insights Find out how your skills align with the job description Skills Do you have experience in Social media management ? Yes No Job details Here's how the job details align with your . Pay $75,000 - $175,000 a year Job type Full-time Benefits Pulled from the full job description 401(k) matching Dental insurance Gym membership Happy hour Health insurance On-site gym Paid holidays Show more chevron down Full job description Overview: Remote / Hybrid Schedule Job Opportunity from Chesterbrook, PA Responsibilities: Strategic Campaign Execution and Optimization: Develop and execute paid social strategies that align with JG Wentworth's marketing objectives and business goals. Manage the day-to-day execution of paid social campaigns across Meta and TikTok. Allocate and optimize campaign budgets, ensuring efficient spending and maximizing return on investment (ROI). Identify and implement regular optimizations across account structure, targeting, ad creative, and bidding strategies to enhance campaign performance. Performance Analysis and Reporting: Develop and maintain reporting dashboards to track key performance metrics, including impressions, clicks, conversions, and ROI. Conduct thorough analyses of campaign performance data regularly to identify trends, insights, and areas for improvement. Provide stakeholders with clear, actionable insights based on data analysis, recommending strategies for continued improvement. Monitor and forecast paid social spending, ensuring alignment with budget goals and targets. Creative Strategy Develop and implement effective creative strategies that align with JG Wentworth's brand identity and marketing objectives. Oversee the creation of compelling ad copy, visuals, and videos that resonate with the target audience. Conduct multivariate testing to optimize creative elements and improve campaign performance. Collaborate with internal and external creative team to ensure that all creative assets are aligned with the overall paid social strategy Collaboration and Thought Leadership: Work closely with internal teams, including creative, product, growth, and sales, to ensure paid social strategies align with broader marketing initiatives. Stay current on industry trends, social media platform updates, and best practices to ensure campaigns are innovative and competitive. Mentor and guide junior team members, fostering a collaborative and high-performing environment. Team Leadership: Lead, mentor, and develop a team of paid social professionals, fostering a culture of collaboration, innovation, and high performance. Set clear performance expectations, provide regular feedback, and conduct performance reviews. Recruit and onboard new team members as needed. Qualifications: Qualifications & Skills: 7+ years of experience in paid social media, with a proven track record of managing successful lead generation campaigns. Experience in managing campaigns focused on lead generation within industries with offline sales components. Strong analytical skills with the ability to interpret nuanced data and make data-driven decisions to optimize campaigns. Demonstrated experience with modern bidding strategies and targeting methods on Meta and TikTok. Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external partners. Up-to-date knowledge of paid social media industry trends, best practices, and emerging technologies. Bonus Points: Experience with business intelligence tools like Power BI for data analysis. Experience with using and tailoring custom audiences and lookalike audiences for targeted advertising. Experience scaling performance campaigns on emerging social media platforms beyond Meta and TikTok. Experience in regulated industries with restrictions on first-party audience use, such as financial services or healthcare. The skills mentioned above only describe the essential job functions and are not intended to be a complete list of all duties and responsibilities. All job functions must be performed in accordance with The J.G. Wentworth Company policies and procedures. Range of total compensation- $75,000- $175,000 per year Benefits: Full Medical/Vision/Dental Benefits 401K with Company Match Flexible Hybrid or Remote Schedule 15 Days PTO Paid Holidays An Unmatched Company Culture On-Site Gym & Gym Membership Reimbursement Monthly, Quarterly and Annual Bonuses Employee Referral Bonuses Public Transportation Discounts Company Happy Hours Business Casual Dress Code Start building your career with J.G. Wentworth today! J.G. Wentworth is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. J.G. Wentworth makes hiring decisions based solely on qualifications, merit, and business needs at the time. If you require alternative methods of application or screening, you must approach the employer directly to request this as Indeed is not responsible for the employer's application process. loading