Associate Director, Patient Marketing CRM & Performance Marketing

$139,000 - $195,200/Yr

Insmed Incorporated - Bridgewater Township, NJ

Full-time - Mid Level

Bridgewater Township, NJ

Professional, Scientific, and Technical Services

About the position

Insmed is a global biopharmaceutical company dedicated to transforming the lives of patients living with serious and rare diseases. We are seeking a highly motivated and experienced individual to join our team as the Associate Director of Patient Marketing, focusing on our CRM/Patient Support programs and performance marketing strategies. This role is pivotal within the Brand team for Insmed's in-line rare disease respiratory product, where the Associate Director will be responsible for developing and executing strategies and tactics that ensure we continuously meet patient needs and drive brand objectives. The ideal candidate will be passionate about leveraging a multitude of channels to engage patients, drive brand awareness, and support patients throughout their journey. This includes maximizing every interaction with our patients, creating a smooth, supportive experience from the first touchpoint to post-treatment support. The Associate Director must embody our patients-first mentality and uphold our core values of Passion, Collaboration, Integrity, Respect, and Accountability. This position will report to the Director, Patient Marketing Lead, and is based in Bridgewater, NJ, in a hybrid work environment that includes regular in-person meetings. In this role, you will develop and implement marketing strategies to effectively engage with patients throughout their healthcare journey, from disease education through treatment support. You will support the planning, execution, and optimization of CRM and Patient Support programs, as well as performance marketing campaigns across various channels. Collaboration with internal teams is essential to create a seamlessly integrated customer experience across all patient touchpoints. You will utilize data-driven insights and patient feedback to continuously refine marketing strategies, optimize campaign performance, and enhance the patient experience. Additionally, you will oversee customer databases to ensure marketing relevance and impact, stay informed about the latest developments in multichannel CRM and performance marketing, and set goals while monitoring key performance metrics.

Responsibilities

• Develop and implement marketing strategies to effectively engage with patients throughout their healthcare journey, from disease education through treatment support.
• Support the planning, execution, and optimization of CRM and Patient Support programs (multi-channel) and Performance marketing campaigns across channels, such as point of care, SEM, lead gen, display advertising, and paid social media.
• Collaborate cross-functionally with internal teams - including marketing, patient services, PR, research/analytics, IT, and training - to create a seamlessly integrated customer experience across all patient touchpoints.
• Utilize data-driven insights and patient feedback to continuously refine marketing strategies, optimize campaign performance, enhance the patient experience, and maximize ROI.
• Oversee the customer databases to ensure our marketing hits the mark, enhancing both relevance and impact.
• Stay sharp and informed about the latest developments, best practices, and emerging technologies in multichannel CRM and performance marketing and incorporate relevant innovations into our strategies.
• Set goals, monitor key performance metrics, and provide regular reporting and analysis to stakeholders - highlighting successes, areas for improvement, and actionable insights.
• Effectively engage agency partners to develop creative assets, providing clear direction, coaching, and support to foster positive working relationships and drive team success.
• Work closely with legal, regulatory, and compliance teams to ensure compliance with all regulations, policies, and procedures.

Requirements

• Bachelor's degree required; MBA preferred.
• 5+ years professional experience in healthcare marketing or biotech/pharmaceutical marketing preferred.
• Proven track record in CRM, email, and multi-channel marketing, with an emphasis on crafting customer journeys and boosting engagement.
• Sharp analytical capabilities - able to dissect data to uncover insights that can be turned into impactful actions.
• Outstanding ability to communicate, bridging teams together towards a common goal.
• A creative, 'what's possible' mindset that always puts the patient first.
• Proven ability to develop exceptional relationships and have an impact on or appropriately influence others.
• Demonstrated peer leadership skills.
• High learning agility.
• Experience in managing external partners (e.g., agencies).
• Highly organized with a strong attention to detail, clarity, accuracy, and conciseness.
• Ability to collaborate and interact successfully in a dynamic and culturally diverse workplace.
• Ability to work well in a hybrid environment.

Benefits

• 401(k) matching
• AD&D insurance
• Dental insurance
• Disability insurance
• Employee assistance program
• Employee stock purchase plan
• Flexible spending account
• Flexible vacation policy
• Generous paid holiday schedule and winter break
• Stock options and RSU awards
• Paid leave benefits for new parents
• Paid time off to volunteer
• On-site, no-cost fitness center at our U.S. headquarters