Associate Director, Product Marketing

Fitch - New York, NY

Full-time - Mid Level

New York, NY

Repair and Maintenance

About the position

The Associate Director of Product Marketing at CreditSights, a Fitch Solutions Company, is a senior marketing role focused on establishing and leading the product marketing function. This position requires a strategic individual with a deep understanding of product marketing strategies to drive product success, create and implement marketing processes, and enhance customer positioning and market differentiation.

Responsibilities

• Develop and execute comprehensive product marketing strategies that align with the company's business objectives.
• Identify market opportunities and define the product marketing roadmap.
• Develop and articulate clear, compelling value propositions for CreditSights' products.
• Understand consumers' needs and behaviors to ensure product positioning aligns with market trends and consumer demands.
• Develop product messaging that maximizes the strengths of every marketing and communication channel to raise product awareness and maintain a competitive edge.
• Oversee the planning and execution of product launches, including go-to-market strategies and promotional activities.
• Collaborate with product development and sales teams to ensure successful product introductions.
• Ensure continuous market growth and transition from awareness to adoption in new market segments post-launch.
• Develop sales tools and resources, including product presentations, brochures, and sales training materials.
• Work closely with the sales team to ensure they have the information and resources needed to sell products effectively.
• Develop and execute marketing communication strategies to promote products and build brand awareness.
• Oversee the creation of marketing content, including articles, blogs, social media posts, and press releases.
• Track and analyze the performance of product marketing activities.
• Provide regular reports and insights to senior leadership on product marketing progress and challenges.

Requirements

• Bachelor's degree in marketing, business or related area of study
• 5 years of experience in B2B marketing role
• Experience in product marketing or a similar role; experience in financial services/credit markets is a plus
• Proficiency in Microsoft Office
• Strong written and verbal communication skills
• Proven ability to manage multiple projects simultaneously and meet deadlines.

Nice-to-haves

• Experience in the financial industry, including B2B data and research
• Innovative thinker, with a track record for translating strategic thinking into action plans and output
• Proven results collaborating with Product Teams, creating and executing successful product marketing campaigns
• Excellent judgment and creative problem-solving skills, including negotiation and conflict resolution
• Detail-oriented and strong project management skills

Benefits

• Competitive salary
• Discretionary bonuses
• Long-term incentives
• Comprehensive benefits package