Associate Director, Product Marketing

$70,000 - $82,000/Yr

The Trustees Of Columbia University In The City Of New York - New York, NY

Full-time - Mid Level

New York, NY

Ambulatory Health Care Services

About the position

The Associate Director of Product Marketing at Columbia Business School Executive Education (CBSEE) plays a pivotal role in shaping and executing the marketing strategy for the institution. Reporting directly to the Director of Product Marketing, this position is integral to the development, implementation, and management of Business-to-Consumer (B2C) marketing campaigns, particularly focusing on a portfolio of open enrollment programs. The Associate Director will also spearhead social media initiatives aimed at enhancing brand visibility and engagement, utilizing compelling content and data-driven strategies to connect with key stakeholders. In this temporary role, the Associate Director will manage and grow CBSEE's social media presence, collaborating with faculty, program management, and sales teams to create a robust content calendar. The position requires daily content creation, platform management, and performance analysis to refine strategies and improve outcomes. Additionally, the Associate Director will work closely with the Sales and Marketing Analyst to track the impact of organic social media activities, providing actionable insights for continuous improvement. The role also encompasses the development and optimization of B2C marketing campaigns aligned with business objectives and sales priorities. This includes collaborating with internal teams to engage senior business decision-makers and launching new marketing initiatives to drive business growth. The Associate Director will oversee the creation and maintenance of marketing assets across various platforms, ensuring brand consistency and increased awareness. Furthermore, the position involves providing editorial and brand feedback on partnership collateral, managing internal and external resources for high-quality content production, and supporting the Director of Product Marketing with various ad hoc projects. The Associate Director will continuously explore new growth opportunities for CBSEE, keeping abreast of emerging marketing trends and channels, and performing other related duties as assigned to align with the strategic goals of CBSEE.

Responsibilities

• Manage and grow CBSEE's social media presence, developing and executing a robust content calendar in collaboration with faculty, program management, and sales teams.
• Increase brand visibility and engagement through daily content creation, platform management, and performance analysis, leveraging data to refine strategies and enhance outcomes.
• Work closely with the Sales and Marketing Analyst to track and report on the impact of organic social media activities, providing actionable insights to drive improvement.
• Develop, execute, and optimize B2C marketing campaigns to support a portfolio of Open Enrollment (OE) Programs, ensuring alignment with overall business objectives and sales priorities.
• Collaborate with internal teams to create strategic campaigns that engage senior business decision-makers, including HR leaders, Learning & Development professionals, and senior executives.
• Launch new marketing initiatives and channels to drive business growth, regularly analyzing channel performance and reporting on key metrics.
• Oversee the creation and maintenance of marketing assets across multiple mediums, including print and digital platforms, ensuring brand consistency and increased awareness.
• Lead content production efforts, including interviews, articles, videos, and photography, working closely with the Senior Associate Director of Digital Marketing to optimize for SEO/SEM.
• Copyedit marketing materials for team members on all collateral pieces.
• Manage internal and external resources, including faculty, agencies, photographers, videographers, and copywriters, to produce high-quality content that supports marketing goals.
• Give daily editorial and brand feedback on partnership collateral pieces including landing pages, brochures, ads, and more.
• Work on incoming partnership project requests, in collaboration with the Director of Product Marketing.
• Partner with the Learning Solutions team to build and implement effective marketing campaigns that support program objectives and drive enrollment.
• Support the Director of Product Marketing with various ad hoc marketing projects, contributing to the overall success of the Executive Education team.
• Continuously explore and evaluate new growth opportunities for CBSEE, including emerging marketing trends and channels.
• Perform other related duties as assigned, ensuring alignment with the strategic goals of CBSEE.

Requirements

• Bachelor's degree or its equivalent required.
• Minimum 3-5 years of related experience required.
• Detail-oriented with the ability to work independently.
• Excellent interpersonal and communication skills to establish professional working relationships with internal stakeholders and external partners.
• Ability to anticipate opportunities and challenges, identify and implement creative solutions, and work well under deadlines and pressure.
• Ability to project manage multiple competing priorities at once.
• Fluency in MS Office suite is a must, and the ability to quickly adapt to new technologies (i.e., CRM/databases and internet publishing tools).
• Skilled in copywriting and copyediting.

Nice-to-haves

• Experience in professional services or luxury sectors.
• Knowledge of the higher education market.