Associate Director - Public Sector Growth Campaigns
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About The Position
You will lead Verizon's Public Sector Growth Marketing Campaigns team in the development, execution, management, and optimization of end-to-end marketing campaigns targeting Public Safety, Federal and SLED customers and agencies. The campaigns that your team develops will align with overall business strategies and drive demand for Verizon Business Group's products and services. You will work with the Growth Campaigns AVP, the Senior Directors of Public Sector Segment Marketing, and other Program leads in the overall creation of cross-segment campaign strategy as well as tactical planning, execution, and reporting for each end-to-end campaign. This role demands a deep understanding of the Public Sector space, Account Based Marketing (1:many, 1:few, and 1:1), B2B marketing strategies, data-driven decision making, and the ability to collaborate effectively with multiple teams to ensure alignment with business goals. You will lead your team to partner with industry SMEs, Market Insights, Field Marketing, ABM Marketing, and Sales teams to build insights-led, customer-focused campaigns and then collaborate with creative and channel marketing teams to execute them. Campaigns will span the entire customer journey from awareness through post-purchase. The success of the campaigns will be aligned to driving sales and measured in account engagement, funnel growth, and other marketing KPIs that align to the campaign goals. You will ground in data, and are a whiz at analyzing the impact of every channel and tactic. Strong analytical skills, creativity, and expertise in digital marketing tools and platforms are essential for this position.
