Associate Director Regional Marketing - Prostate - Mid Atlantic - Tennessee Valley

$150,930 - $226,396/Yr

Bayer - Kingsport, TN

Full-time - Mid Level

Kingsport, TN

Professional, Scientific, and Technical Services

About the position

The Associate Director of Regional Marketing for Prostate Cancer at Bayer is responsible for engaging and developing Oncology Thought Leaders (TLs) and executing marketing strategies within the Mid Atlantic and Tennessee Valley regions. This role focuses on generating insights for strategic decision-making, coordinating regional meetings, and delivering programs to Healthcare Professionals (HCPs) to support Bayer's Prostate Cancer Portfolio. The position requires significant travel within the territory to foster relationships and drive brand results.

Responsibilities

• Engage and develop relationships with Oncology Thought Leaders (TLs) in the field of prostate cancer.
• Coordinate and execute plans for company presence at regional and national prostate conferences.
• Lead marketing initiatives including peer-to-peer (P2P) execution and speaker bureau engagement.
• Localize marketing initiatives and programs, tailoring brand materials to local needs.
• Generate insights and coordinate customer intelligence sharing with internal partners.

Requirements

• Bachelor's degree required.
• 5-7 years of experience in the pharma/biotech industry, with at least 2 years in a customer-facing role.
• 2 years of experience in oncology or urology therapeutic areas.
• Proven track record in strategic business approaches and customer relationship management.
• Excellent communication and organizational skills.

Nice-to-haves

• Bachelor's degree with a life science background.
• Experience in sales training, sales management, or market access.
• Established relationships with academic institutions and key accounts.

Benefits

• Health care coverage
• Vision insurance
• Dental insurance
• Retirement plan
• Paid time off (PTO)
• Sick leave