Associate Director, Regional Marketing Specialist - Mid-Atlantic

Bristol-Myers Squibb - Topeka, KS

Full-time - Mid Level

Topeka, KS

Chemical Manufacturing

About the position

The Associate Director, Regional Marketing Specialist (RMS) role at Bristol-Myers Squibb is a key position within the US Oncology commercial organization. This role focuses on engaging with commercial Medical Experts (MEs) to gain insights into regional opportunities, bridging the gap between regional markets and headquarters, and supporting brand strategy and promotional activities. The RMS will work closely with cross-functional teams to execute promotional programs and support regional congress activities across multiple states in the Mid-Atlantic region.

Responsibilities

• Work with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution.
• Support the execution of approved Advisory Boards.
• Assist in identifying Healthcare Professional (HCP) consultants based on established profiles.
• Facilitate, participate in, and attend advisory boards as appropriate.
• Engage in disease state discussions and approved product conversations using promotional messaging and materials.
• Conduct 1:1 meetings with HCPs and attend congress sessions.
• Provide input and support in developing account plans for Sales Speaker Management and Engagement.
• Identify and develop HCP Speakers for compliance promotional education.
• Monitor Speaker performance at live programs to evaluate effectiveness.
• Collaborate with home office Marketing, Sales, and cross-functional teams to provide insights on strategy and program execution.

Requirements

• Minimum 5 years of experience in product marketing, field sales, or field medical.
• Minimum 5 years of experience in Oncology or specialty therapeutics.
• Bachelor's Degree or higher preferred.
• Marketing, Sales Management, and/or launch experience strongly preferred.
• Experience with thought leader engagement, advisory boards, and speaker's bureau strongly preferred.
• Proven ability to manage a large geographical territory.
• Demonstrated ability to build productive stakeholder relationships.
• Strong business acumen and understanding of market dynamics.
• Clinical knowledge and aptitude in complex disease states.

Nice-to-haves

• Desire to continuously learn and improve by applying new knowledge and skills.
• Effective verbal and written communication skills.
• Self-driven with strong organizing and planning skills.
• Ability to leverage interpersonal styles to gain acceptance of ideas.

Benefits

• Competitive salary with incentive cash and stock opportunities.
• Wide variety of competitive benefits, services, and programs to support personal and professional goals.