Associate Director, Research

Full-time - Mid Level

NY

About the position

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe. Optimum Sports is the dedicated sports marketing agency within Omnicom Media Group. Unlike traditional sports marketing agencies, Optimum Sports operates in both the Sports Partnership and Sports Media landscapes. With the combination of both disciplines under a single offering, Optimum Sports provides its clients with unique and advantageous marketplace leverage through which it delivers cohesive, multi-platform sports marketing strategies. Ingrained with the latest research and ROI tools, Optimum Sports facilitates everything from Negotiation and Ideation to Execution and Actualization. Our approach integrates media, investment, property, and insights to develop strategy, manage negotiation and execution, and evaluate performance of partnerships. Established in 2003, we continue to innovate in the sports marketplace and build solutions for our constantly evolving world. The Associate Director is part of our Fan Connect team and reports directly to the Director, attending to client-specific research to further the client’s understanding of the sports media trends and marketplace. The Fan Connect team oversees and executes regional sports partnerships on behalf of Omnicom Media clients at scale. We leverage opportunities that provide unique access to the highly engaged local sports fan to provide flexibility and highly effective exposure to “leaned in” audiences in a multitude of capacities. Our dedicated group manages the identification and execution of client strategy, negotiation across regional sports media partners, buy implementation, as well as the respective post-campaign results and client materials.

Responsibilities

• Identify, investigate, and visualize relevant viewership and consumption trends in the sports media marketplace, nationally and locally
• Manage custom databases for general agency use
• Design visualizations to convey data-driven insights supported with appropriate research
• Develop broad understanding of clients’ businesses and needs
• Proactive in identifying new projects and business opportunities with existing clients
• Works in direct cooperation with respective strategy and investment teams
• Responsible for continual briefing of unit Directors for the purpose of keeping their engagement in client initiatives, as well as for managing demands of Directors
• Travel is occasionally required for presentations, meetings and other client or industry events

Requirements

• 3-5 years of experience in media or similar field
• High level of proficiency/interest in data cleaning, management, and analysis
• Experience with data common to the media/marketing industry, i.e Nielsen, survey, etc.
• Experience with data cleaning patterns/tools (Power Query, SQL, etc.) and data visualization software (PowerBI, Tableau, Looker, etc.)
• Strong ability to effectively communicate insights via data analysis in both a written and verbal settings
• Expert in industry knowledge and understanding of sports marketing vernacular and trends
• Ability to work well under pressure and deliver assignments under deadline
• Ability to communicate with clients and internal strategy/investment teams effectively and intelligently
• Efficiency, organization, and ability to handle multiple tasks
• Strong interest in collegiate and professional sports

Benefits

• health insurance
• vision insurance
• dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• vacation days
• sick days
• personal days
• paid parental leave
• paid medical leave
• STD/LTD insurance benefits