Associate Director, Salesforce Marketing Automation - Minneapolis, MN

UnitedHealth Group - Minneapolis, MN

Full-time - Mid Level

Minneapolis, MN

Insurance Carriers and Related Activities

About the position

At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together. Level2 is looking for a Marketing Automation Leader who will be responsible for the hands-on designing, implementing, and optimizing our consumer demand generation strategies. This role requires a blend of technical proficiency, creativity, analytical thinking, and leadership skills to effectively manage our automation communication platforms and drive successful consumer engagement. As a Marketing Automation Leader, you'll have the opportunity to expand your multi-channel marketing, technology, and automations skills on a high-performing team that greatly impacts the growth and efficacy of the Level2 business. If you are located in Minneapolis, Minnesota, you will have the flexibility to work remotely as you take on some tough challenges.

Responsibilities

• Lead the execution of automated communication strategies (e.g., email, SMS, in-app messaging, etc.) that drive consumer demand and affect member outcomes; contributing to strategy development, too
• Design and implement targeted campaigns in Salesforce Marketing Cloud, leading the creation of supporting automated workflows as assigned and scheduled in Asana
• Analyze and report on the effectiveness of automated communications, using data to build insights, all to improve effectiveness
• Lead the creation of interaction experiments and employ A/B testing to regularly learn what audience engagement best advances our business
• Oversee servicing support requests related to any automated communication issues/concerns
• Oversee others on the automated communications team, within the greater consumer demand generation team
• Train and develop other members of the team to ensure successful delivery of automated communication strategies
• Continue developing technical expertise and certifications with automated communication tools

Requirements

• Salesforce Marketing Cloud Email Specialist Certification
• Experience with campaign performance reporting to inform insight that informs action
• Experience with using project management tools
• Demonstrated experience with mobile communication channels (push, in-app messaging, SMS)
• Demonstrated experience with effective communication and organization skills in a highly collaborative environment
• Knowledge of HTML for limited cosmetic edits and alterations
• Knowledge of CCPA, TCPA and other relevant privacy regulations
• A record of success with journey building and end-to-end email execution with an understanding of email best practices
• Operating knowledge of Salesforce
• Required experience: building and managing data extensions
• Operational knowledge of: writing scripts for SQL queries, multi-channel subscriber configuration and management
• Direct experience with: Email Studio, Journey Builder and Analytics Builder

Nice-to-haves

• 4+ years of experience with Salesforce Marketing Cloud; experience with other digital marketing automation systems (including Adobe Marketing Cloud)
• Mobile Studio a nice to have; Advertising Studio and Social Studio (preferred)
• Experience with the highly regulated healthcare industry
• Knowledge of Salesforce Sales Cloud contact management and workflow automation
• Basic SQL knowledge

Benefits

• Flexible work options
• Professional development opportunities
• Diversity and inclusion programs
• Health and wellness programs