UnitedHealth Group - Minneapolis, MN
posted 3 months ago
At UnitedHealthcare, we are dedicated to simplifying the health care experience, creating healthier communities, and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. We are looking for a Marketing Automation Leader who will be responsible for the hands-on designing, implementing, and optimizing our consumer demand generation strategies. This role requires a blend of technical proficiency, creativity, analytical thinking, and leadership skills to effectively manage our automation communication platforms and drive successful consumer engagement. As a Marketing Automation Leader, you'll have the opportunity to expand your multi-channel marketing, technology, and automation skills on a high-performing team that greatly impacts the growth and efficacy of the Level2 business. If you are located in Minneapolis, Minnesota, you will have the flexibility to work remotely as you take on some tough challenges. In this role, you will lead the execution of automated communication strategies, such as email, SMS, and in-app messaging, that drive consumer demand and affect member outcomes. You will contribute to strategy development and design and implement targeted campaigns in Salesforce Marketing Cloud, leading the creation of supporting automated workflows as assigned and scheduled in Asana. Analyzing and reporting on the effectiveness of automated communications will be crucial, as you will use data to build insights that improve effectiveness. You will also lead the creation of interaction experiments and employ A/B testing to regularly learn what audience engagement best advances our business. Additionally, you will oversee servicing support requests related to any automated communication issues or concerns and manage others on the automated communications team within the greater consumer demand generation team. Training and developing other team members to ensure successful delivery of automated communication strategies will also be part of your responsibilities. You will continue developing your technical expertise and certifications with automated communication tools, ensuring that you are well-equipped to meet the challenges of this role.