Associate Director, US HypoPT HCP Marketing

$141,000 - $212,000/Yr

AstraZeneca - Boston, MA

Full-time - Mid Level

Boston, MA

1,001-5,000 employees

Chemical Manufacturing

About the position

The Associate Director of HCP Marketing will lead the marketing efforts for Hypoparathyroidism (HypoPT) in a pre-launch capacity, focusing on both unbranded and branded campaigns. This role involves developing strategic marketing materials, executing national conference strategies, and collaborating with various teams to ensure a comprehensive approach to HCP engagement. The position is pivotal in establishing a new therapeutic area within the Meta+ business unit at Alexion, with responsibilities that include digital strategy, omnichannel marketing, and performance optimization.

Responsibilities

• Lead the development of core resources for HCP marketing in alignment with brand strategy.
• Develop strategic direction for derivative materials to complement core promotional efforts.
• Partner with patient and payer marketing leads for comprehensive tactical execution.
• Collaborate with the OMNI team to establish a strong digital footprint with HCPs.
• Execute national conference strategies to maximize reach and efficiency.
• Develop relevant metrics to monitor and optimize marketing efforts.
• Manage multiple marketing agency relationships and related budgets.
• Lead field engagement efforts for HCP marketing to ensure effective communication.

Requirements

• Bachelor's degree in Life Sciences or relevant field required.
• 5 years of pharmaceutical industry experience in marketing, sales, or consultancy.
• Solid understanding of marketing principles, including brand management and HCP education.
• Experience in developing and leading HCP tactical and media plans.
• Proficiency in MS Office: Word, PowerPoint, Excel.
• Ability to lead multiple projects across functional areas.

Nice-to-haves

• Advanced degree (MS, PhD, or MBA) preferred.
• Professional experience in both sales and marketing functions in the pharma/biotech industry.
• Experience in oncology, rare disease, or specialty care.
• Ability to manage complex projects and lead without authority.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid holidays
• Vision insurance