Associate Director, US Marketing, HIV Field Execution Strategy

Merck KGaA Darmstadt Germany - North Wales, PA

Full-time - Mid Level

Onsite - North Wales, PA

Chemical Manufacturing

About the position

Our company is dedicated to delivering innovations that extend and improve the lives of patients worldwide. Our team of dauntless, forward-thinking individuals achieves this through an unwavering commitment to supporting accessibility to medicine, providing new therapeutic options, and collaborating with governments and payers to ensure that people who need medicines have access to them. At our company, our focus is on innovation and launch execution excellence; we translate breakthrough science into innovative medicines that help people around the globe. We are currently recruiting for Associate Director, U.S. Marketing, Field Execution for HIV. Our company has been committed to advancing science for the treatment and prevention of HIV for more than 35 years. HIV is a franchise that consists of 3 inline products plus an active research pipeline. We have an exciting opportunity for a passionate and customer-focused marketer to join our team in the fight against HIV/AIDS by acting as a strong leader and the conduit for sharing and partnership across the brand team and sales organization for virology. This Associate Director is a headquarters role on the marketing brand team whose strategic and executional priorities are set by the HIV Commercial Leads for inline and pipeline brands. The Associate Director will report to the Marketing Chapter Lead who oversees strategic marketers across product teams. This Field Engagement Strategy and Execution role will focus on driving field sales execution of brand strategy for our HIV products through close collaboration with the Design Team, Customer Agile Team, Sales Leadership, Learning & Development, and Brand Communications. This talented individual will lead ongoing field sales integration and maximization of customer engagement capabilities (Field Suggestions, Field Email, Next Best Engagement, etc.). Additionally, this role will work to understand customer engagement effectiveness through data analytics and enabling the flow of critical customer insights back into the organization to evaluate performance and diagnose areas of opportunity, while building an industry-leading omnichannel customer engagement experience. In addition, our marketing team has adopted an Agile operating model to be more adaptive and responsive to rapidly evolving customer needs and keep pace with the digital evolution in the marketplace. This Agile model enables marketers to enhance their experience, building skills and capabilities that flex across various commercial functions based on business needs and priorities. The successful candidate embraces a growth mindset, a willingness to tackle challenges, and a passion for learning, development, and a greater team achievement.

Responsibilities

• Lead customer engagement and execution activities aligned to brand strategy
• Partner with the CAT and Sales / Sales Leadership in all aspects of preparation, planning and ongoing integration related to product promotion, customer engagement and execution
• Collaborate with Field Sales and Sales Training to identify and prioritize training and development
• Lead field-based segmentation and targeting activities, tactical plan development, and KPI implementation / monitoring
• Leverage customer journey, insights, and engagement data to maximize execution
• Responsible for the development of execution resources
• Establish and maintain ongoing bi-directional communication between field sales and brand team to ensure continuous integration, support sharing of relevant insights, and ultimately, maximize customer engagement efforts
• Plan, coordinate, and lead brand team engagements with field sales (national meetings, strategy reviews and training calls, etc.)

Requirements

• A minimum of 5 years Pharma/biotech experience OR a minimum of 4 years combined strategic US Health Care Professional (HCP) marketing or US Field Sales
• Strong project management skills as demonstrated by prioritizing activities, using resources optimally, establishing appropriate deadlines and ensuring on-time delivery
• Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communication, sales interface, direct customer engagement and/or sales presentations
• Demonstrated knowledge in modeling exemplary behavior and setting high standards as a sales team leader and/or strong indirect manager of colleagues, inspiring and motivating team members to achieve and exceed sales targets
• Proven ability to drive sales execution
• Strong background in providing exceptional customer engagement
• Proven ability to collaborate effectively with cross-functional leadership teams, demonstrating strong communication skills and the capacity to align organizational objectives and drive successful outcomes
• Experience participating and contributing as an extended team member in brand or sales specific projects and initiatives
• Ability to contribute to a positive team culture

Nice-to-haves

• Experience in HIV Sales manager or learning and development/training experience
• Agile experience

Benefits

• Health insurance
• 401k
• Paid holidays
• Flexible scheduling
• Professional development
• Employee discount programs