Associate Director US Oncology Marketing Hematology (Alliance)

$149,400 - $235,100/Yr

Merck KGaA Darmstadt Germany - Remote, OR

Full-time - Mid Level

Onsite - Remote, OR

Chemical Manufacturing

About the position

The Associate Director, US Oncology Marketing Hematology is a pivotal role within the Alliance marketing team, focusing on the promotion of a hematology product. This position is responsible for evolving marketing strategies in a dynamic landscape and ensuring successful execution of marketing initiatives through collaboration with various teams. The role requires strong leadership and cross-functional collaboration with internal, agency, and Alliance partners.

Responsibilities

• Lead the evolution of the strategic plan to maximize customer reach and impact for the company and the Alliance.
• Manage annual brand planning and processes in collaboration with internal and Alliance stakeholders.
• Lead development and implementation of HCP print and digital promotional materials for the company and Alliance teams.
• Drive executional excellence by partnering with customer-facing teams and sales training to pull-through strategy into promotion.
• Establish and track KPIs to assess effectiveness of promotional plans, identify opportunity areas, and enhance planning.
• Evolve customer targeting plans to maximize impact of promotion.
• Leverage performance insights, market research, and competitive intelligence to inform strategic decisions and tactical initiatives.
• Manage annual promotional budget.
• Lead congress planning efforts for the brand while collaborating with cross-functional stakeholders across the portfolio.
• Foster strong working relationships across the alliance partnership and with key internal stakeholders.

Requirements

• Bachelor's degree (BA/BS) required.
• 5+ years of pharmaceutical/biotech experience.
• Strong marketing skills, including developing strategy within a competitive market, creating and executing tactics, and tracking performance of initiatives.
• Prior experience in marketing and/or customer-facing support roles including communications, operations, learning, and development.
• Strong analytical skills and ability to translate insights into action.
• Experience working on or closely collaborating with customer-facing teams.
• Track record of effective collaboration with Legal/Regulatory/Medical reviewers to develop and gain approval of promotional materials.
• Veeva Promo mats experience.
• Excellence in project management and balancing multiple priorities across teams.
• Strong interpersonal/negotiation skills, relationship building, and ability to influence within and across the organization.

Nice-to-haves

• Oncology and/or Hematology marketing experience.
• Experience in field execution.
• Alliance experience.

Benefits

• Bonus eligibility
• Long term incentive if applicable
• Health care and other insurance benefits (for employee and family)
• Retirement benefits
• Paid holidays
• Vacation
• Sick days