Associate Director, US Pharma Payer Marketing, New Products/BD

$135,500 - $213,400/Yr

Merck KGaA Darmstadt Germany - North Wales, PA

Full-time - Mid Level

Onsite - North Wales, PA

Chemical Manufacturing

About the position

The Associate Director, US Pharma Payer Marketing, New Products/BD, plays a crucial role in developing market access strategies and solutions for pipeline candidates and business development targets within the pharmaceutical sector. This position is integral to ensuring that the company's medicines and vaccines reach the market effectively, aligning with the overall business priorities. The individual will work collaboratively across various functions, including Global Marketing, Global Market Access, US New Products, and Business Development, to provide insights on payer access for pipeline products and business development targets. In this role, the Associate Director will leverage market and customer insights to shape market access strategies, develop payer customer segment strategies, and inform forecasts regarding future products. The position also involves creating payer value propositions and pricing and contracting strategies, which are essential for successful market entry and sustainability. Active participation in the development of value evidence strategies is expected, requiring strong coordination with the Outcomes Research and Value & Implementation Team. This role is pivotal in ensuring that the company’s offerings are positioned effectively within the healthcare ecosystem, particularly in the Immunology therapeutic area. The Associate Director will report directly to the Director of US Pharma Payer Marketing, New Products/BD, and will be based in Upper Gwynedd, PA, with a hybrid work model that includes three days per week onsite. Remote work may be considered, but it comes with the expectation of travel up to 25%.

Responsibilities

• Work closely with Global Marketing, Global Market Access, US New Products, and Business Development to provide a point of view on payer access for pipeline products and business development targets.
• Leverage market and customer insights to shape market access strategies.
• Develop payer customer segment strategy to inform forecast and choices regarding future products; support US Finance in the development of forecasts.
• Develop payer value propositions, pricing and contracting strategies.
• Active participation in the development of value evidence strategies; strong coordination with Outcomes Research / V&I (Value & Implementation Team).

Requirements

• Minimum of 5 years combined market access, marketing/sales leadership, account management, or consulting in the healthcare industry.
• Demonstrated understanding of the mechanics and economics of the healthcare ecosystem, including influences across various payer segments.
• Demonstrated understanding of US healthcare trends and policy issues and their potential impact upon the company's business opportunities.
• Demonstrated ability to develop and execute brand and customer marketing strategies to include innovative approaches and digital engagement.
• Strong knowledge of marketing principles and activating market research insights.
• Ability to translate market trends and customer needs into customer resources or tactics.
• Ability to learn quickly and to assess a variety of scenarios, strategically and operationally.
• Demonstrated strategic thinking, problem solving, analytical critical thinking.
• Excellent leadership and communication skills.
• Demonstrated success in establishing, developing and maintaining business relationships.
• Strong collaboration, project management and organizational skills; ability to prioritize activities and manage multiple tasks within deadlines.

Nice-to-haves

• Experience developing market access and pricing / contracting strategies for pipeline products.
• Previous experience in Immunology.
• Product launch or launch planning.
• Consulting/Stakeholder Management experience in cross-functional capacity.

Benefits

• Bonus eligibility
• Long term incentive if applicable
• Health care and other insurance benefits (for employee and family)
• Retirement benefits
• Paid holidays
• Vacation
• Sick days