Associate Director, US Sotyktu HCP Marketing

Bristol-Myers Squibb - Princeton, NJ

Full-time - Mid Level

Hybrid - Princeton, NJ

Chemical Manufacturing

About the position

The Associate Director, HCP Marketing for SOTYKTU at Bristol-Myers Squibb is a pivotal role responsible for the execution of healthcare professional (HCP) focused marketing plans across various channels to support the commercialization of SOTYKTU, a first-in-class selective TYK2 inhibitor aimed at treating moderate to severe plaque psoriasis in adults. This position is integral to the brand's success, as SOTYKTU is a flagship product for BMS and has the potential to become a blockbuster in the immunology portfolio. The Associate Director will lead the strategy and execution of core HCP marketing tactics, ensuring that all initiatives align with the overarching brand strategy and insights derived from HCP feedback. In this role, the Associate Director will collaborate closely with internal teams, including brand marketing, congress planning, finance, medical partners, and patient access support. The position also requires extensive management and partnership with key agency partners to ensure that all marketing efforts are executed effectively and efficiently. The ideal candidate will possess strong collaboration skills, thrive in a matrixed environment, and contribute positively to team culture. This role is part of a dedicated team of HCP marketers and reports directly to the Director of HCP Marketing for SOTYKTU. The team is characterized by a high level of collaboration and a shared passion for helping patients, making this an exciting opportunity for those looking to make a meaningful impact in the pharmaceutical industry.

Responsibilities

• Drive strategy and execution of the HCP tactical marketing plan and management of agencies/vendors.
• Ensure tactical execution, including messaging and creative, is rooted in the brand strategy and HCP insights and is pulled through across key channels.
• Work closely with internal stakeholders and key agency partners to deliver against targeted scope of work.
• Manage HCP marketing budget and invoicing.
• Support internal review processes and work with external partners to ensure timely and accurate preparation of tactical projects.
• Partner with market research and analytics colleagues to identify, analyze, and report key performance indicators.
• Work cross-functionally with marketing teams, sales, Patient Access Support Solutions, BI&A, and Medical to ensure executional alignment.

Requirements

• Bachelor's degree with a minimum of 5 years of industry experience in pharmaceutical/biotech or related agency marketing.
• Experience in HCP marketing or related fields is highly desirable.
• Ability to drive a culture of accountability while fostering collaboration in a matrixed environment.
• Demonstrated ability to navigate internal MLR (medical, legal, regulatory) review processes successfully.
• Proven project management experience with a track record of delivering strong performance in previous roles.
• Demonstrated ability to track and manage budgets effectively.
• Experience in immunology and/or working on large pharmaceutical brands is a plus.

Nice-to-haves

• Experience in digital marketing strategies for HCPs.
• Familiarity with market research methodologies and analytics tools.
• Strong communication and presentation skills.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health insurance plans including medical, dental, and vision coverage.
• 401(k) retirement savings plan with company matching contributions.
• Flexible work arrangements to promote work-life balance.
• Tuition reimbursement for further education and professional development opportunities.