Associate Manager, Brand Marketing

About the position

The Associate Manager, Brand and Product Marketing - will work as part of a team developing the brand and product strategy, partnering with development on multi-year product roadmaps, and guiding a global cross-functional organization for our Console and PC business.

Responsibilities

• Assist in developing and executing comprehensive global marketing plans
• Monitor business and campaign health using data and insights to drive decision making
• Assist in the development of all global creative. Develop and manage global asset calendar and be accountable for timely delivery of materials to all territories.
• Partner with studio and product teams on the production of assets and manage production calendars
• Develop metadata and ensure all retail accounts receive assets in a timely manner.
• Manage all packaging components and liaise with international counterparts for all localization needs
• Partner with international marketing teams to develop local campaign assets and ensure territory initiatives are on strategy
• Manage existing licensor relationships including day-to-day execution, follow-ups on requests, and asset approvals
• Assist in maintaining budget and managing payment process with vendors
• Assist in asset management and dissemination
• Provides vendor directive for development of plans/materials. Makes decisions on timelines and creative workflow.
• Provide directive for execution of marketing tactics. Make decisions on timelines and creative workflow.
• Briefing agencies and executing on all areas of the marketing mix (media, online, promotions, etc.) on each title to ensure the best marketing communications plan for the title.

Requirements

• Demonstrate knowledge of the gaming business
• Strong analytical skills and strategic mindset
• Strong organization and project management skills
• Strong knowledge of social media and digital platforms
• Experience with licensor routing and establishing approval processes
• BA/BS degree required
• Familiarity and interest in various gaming genres, especially Fighting & Action Adventure
• Excellent analytical, verbal, and written skills
• Results oriented, self-motivated, takes initiative
• Extremely organized and detail oriented
• Excellent interpersonal and relationship management skills
• Ability to analyze a variety of data and identify marketing trends
• High degree of comfort managing multiple projects
• Comfortable working in a fast-paced environment
• Deep understanding of gaming and broader culture (Ex. Music, Anime, Sports, Fashion, etc.)
• Requires some travel

Nice-to-haves

• 3-4+ years work experience in videogames marketing or digital marketing preferred.
• MBA nice to have
• Coursework emphasis in business/marketing/communications strongly preferred

Benefits

• Health insurance coverage
• Employee wellness program
• Life and disability insurance
• Retirement savings plan
• Paid holidays and sick time
• Vacation