Associate Manager, CRM & Membership

$65,000 - $85,000/Yr

Square Enix Co - El Segundo, CA

Full-time - Mid Level

Hybrid - El Segundo, CA

Publishing Industries

About the position

Reporting to our Director, CRM and Membership, the Associate Manager, CRM and Membership will be responsible for helping to develop and implement multi-channel CRM strategy for the regions in our Western market. The ideal candidate will be a creative and analytical hybrid who understands the customer data environment and can minimize churn through segmentation, engagement and campaign optimization while constantly looking for new growth opportunities.

Responsibilities

• Strategize, design, and develop regular email marketing campaigns.
• Partner with brand and product marketing teams to manage a calendar of incoming campaign requests while taking the grander customer journey into consideration.
• Leverage customer data and historical engagement patterns to identify key segments.
• Implement segmentation, personalization, and dynamic content into our Marketing Automation platform.
• Conduct regular A/B and multivariate testing (data and creative) to optimize campaign performance and develop a shared knowledgebase of learnings.
• Analyze campaign performance and provide actionable feedback to improve the health of the CRM program.
• Evaluate vendors and tools that drive a positive ROI.
• Create weekly status reports for the Director, CRM and Membership.

Requirements

• 3-5 years in a CRM or Email Marketing role.
• Bachelor's degree in marketing, media or communications, related field or equivalent work experience.
• General knowledge of CRM best practices.
• Knowledge of ESP and Marketing Automation platform management (Adobe Campaign, Salesforce, Etc...)
• Experience with welcome strategies, segmentation, and customer journey mapping.
• Familiarity with Database Marketing laws (GDPR, CAN-SPAM, CASL, Etc...).
• Understanding of retention and customer loyalty programs.
• Strong attention to detail with regards to campaign development and handling PII.
• Ability to communicate with various, diverse, brand and product marketing teams while advocating for the central CRM strategy.

Nice-to-haves

• Proficiency in Adobe Photoshop.
• Proficiency in Microsoft Excel and PowerPoint.
• Proficiency in HTML, CSS, and SQL a plus.
• Familiarity with the Square Enix brand and its target audiences.
• Experience in an entertainment or gaming role.

Benefits

• 100% Medical, Dental, Vision coverage- with the option to add a spouse/domestic partner and children at 2% of the premium.
• Medical FSA (Flexible Spending Account) and Dependent Care FSA (Flexible Spending Account) to help pay for medical expenses, childcare or adult care expenses with pre-tax dollars.
• Wellness programs- mental health resources, counseling, financial wellbeing, support for future moms, a 24/7 Employee Assistance Program hotline, and much more.
• Generous leave- from the start you can earn up to 25 days of PTO, we observe 13 major holiday and provide job protected leave for life's unexpected moments.
• 401K auto enrollment and employer-match contribution.
• Be among the first to get copies of every game title, plus receive generous discounts on thousands of games in our library.
• Refer our next new team member and receive a $1000 bonus.