Associate Manager, Digital Content & Marketing

About the position

Hyatt seeks an enthusiastic Associate Manager, Digital Content & Marketing with a creative and strategic mind, eager to shape the digital presence for several of Hyatt's Classic and Essentials brands. Someone who knows social and digital marketing and gets the modern, diverse customer -- not only how they consume digital content, but also what's important to them. This person will support the Sr. Manager, Digital Content & Marketing (Classics & Essentials brands) with digital marketing initiatives and projects, including developing and scheduling social media content across seven brand accounts, working on asset & video creation projects in partnership with external sources, assisting with influencer management, and supporting brand-led initiatives such as brand campaigns and new openings - all through a digital-first lens. You will be part of a team passionate about diversity, equity, and inclusion, committed to nurturing curiosity and new skills and building connections with stakeholders, colleagues, and guests across the organization.

Responsibilities

• Management of the global social calendar and platform positioning for seven of Hyatt's hotel brands.
• Conduct daily community management, interacting with guests' content.
• Develop real-time engagement strategies to connect with followers, monitor trends, and foster a vibrant community.
• Conceptualize and create compelling, shareable content for various social media channels.
• Support our content creator strategy by assisting with incoming inquiries, writing briefs, evaluating content, coordinating with hotels, and managing the database.
• Provide secondary support for larger campaigns & initiatives to translate brand campaign objectives into digital-first strategies and plans.
• Assist in identifying digital partners to create campaign-engaging collaborations.

Requirements

• Minimum of 3-5 years of experience in a social media management role.
• Bachelor's Degree in Marketing, Business, Advertising, Communications, English, or technology-related.
• Creativity and immersion in social media, with in-depth knowledge and understanding of social media platforms.
• Knowledge and experience in the tenets of traditional marketing and strong familiarity with Sprinklr or similar social media management tools.
• Highly collaborative and able to work with a variety of partners and team members across different projects.
• Excellent project management, communication, and organizational skills.
• Proven analytical and problem-solving abilities.
• Working knowledge of social editing software (Canva or Capcut).

Nice-to-haves

• Excellent writing and language skills.
• Experience with Photoshop or additional photo editing tools for content creation.
• Graphic design experience.

Benefits

• Annual allotment of free hotel stays at Hyatt hotels globally.
• Flexible work schedules.
• Work-life benefits including well-being initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center.
• A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption.
• Paid Time Off, Medical, Dental, Vision, 401K with company match.