Associate Manager, Digital Marketing

Uniqlo - New York, NY

Full-time - Mid Level

New York, NY

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The Associate Manager, Digital Marketing at UNIQLO is a pivotal role within the Performance Marketing team, focusing on the management and optimization of various digital marketing channels. This position is designed for a hands-on individual who is passionate about retail, e-commerce, and the digital marketing landscape. The successful candidate will work closely with the Digital Marketing Manager to enhance campaign performance and reporting, ensuring that all digital marketing efforts align with the company's strategic goals. In this role, the Associate Manager will be responsible for coordinating and managing campaigns across multiple digital channels, including Affiliate, Display, and Paid Social. This involves setting and meeting program-specific ROI goals, collaborating with third-party vendors and agencies, and maintaining clear communication to support campaign execution. The Associate Manager will also serve as the primary contact for vendors and internal stakeholders, ensuring that all parties are aligned with the promotional and product calendar. A key aspect of this position is the ability to analyze data and translate insights into actionable recommendations that drive performance improvements. The Associate Manager will develop and maintain comprehensive reporting systems to monitor campaign effectiveness and identify optimization opportunities. Additionally, the role requires collaboration with creative agencies to manage asset completion and provide feedback on ad copy across various channels. The Associate Manager will also promote positive working relationships within the team and across the marketing and e-commerce departments, fostering a collaborative environment that supports the company's initiatives. Staying updated with industry trends and best practices is essential to ensure that UNIQLO remains competitive in the digital marketing space.

Responsibilities

• Partner with Performance Manager on the coordination and management of campaigns across multiple channels and ensure program specific ROI goals are being met
• Work closely with third party vendors and agencies with ongoing marketing communication and weekly calls, providing clear direction to ensure proper campaign and channel support
• Become day-to-day contact for vendors or internal parties specific to campaign responsibilities
• Maintain alignment to company initiatives with robust promotional and product calendar ensuring all partners are aware and providing support for key initiatives
• Develop and maintain reporting on all levels of data to fully understand the business and performance optimization opportunities
• Ability to translate analytic insights into actionable recommendations that improves overall performance
• Develop brand-focused tactics and execute on ROI positive initiatives, tracking performance against KPI metrics
• Work closely with Creative agency to brief requests and manage all coordination through asset completion
• Review and provide feedback and approval on ad copy across various channels
• Collaborate with cross-functional teams on various initiatives
• Promote positive working relationships within the team, overall marketing/e-commerce departments, the company and the vendor community
• Work closely with Manager to ensure projects and tasks are completed successfully
• Ability to communicate owned areas of campaigns, both orally and in writing
• Stay up to date with industry trends

Requirements

• Excellent analytical skills
• Experience in digital marketing channels such as Affiliate, Display, and Paid Social
• Strong communication skills, both oral and written
• Ability to work collaboratively with cross-functional teams
• Proficiency in data reporting and performance optimization

Nice-to-haves

• Experience in retail or e-commerce marketing
• Familiarity with campaign management tools
• Knowledge of current digital marketing trends

Benefits

• Health insurance
• 401k retirement plan
• Paid time off
• Employee discounts
• Professional development opportunities