Uniqlo - New York, NY
posted 2 months ago
The Associate Manager, Digital Marketing at UNIQLO is a pivotal role within the Performance Marketing team, focusing on the management and optimization of various digital marketing channels. This position is designed for a hands-on individual who is passionate about retail, e-commerce, and the digital marketing landscape. The successful candidate will work closely with the Digital Marketing Manager to enhance campaign performance and reporting, ensuring that all digital marketing efforts align with the company's strategic goals. In this role, the Associate Manager will be responsible for coordinating and managing campaigns across multiple digital channels, including Affiliate, Display, and Paid Social. This involves setting and meeting program-specific ROI goals, collaborating with third-party vendors and agencies, and maintaining clear communication to support campaign execution. The Associate Manager will also serve as the primary contact for vendors and internal stakeholders, ensuring that all parties are aligned with the promotional and product calendar. A key aspect of this position is the ability to analyze data and translate insights into actionable recommendations that drive performance improvements. The Associate Manager will develop and maintain comprehensive reporting systems to monitor campaign effectiveness and identify optimization opportunities. Additionally, the role requires collaboration with creative agencies to manage asset completion and provide feedback on ad copy across various channels. The Associate Manager will also promote positive working relationships within the team and across the marketing and e-commerce departments, fostering a collaborative environment that supports the company's initiatives. Staying updated with industry trends and best practices is essential to ensure that UNIQLO remains competitive in the digital marketing space.