Associate Manager, Digital Marketing

Newell Brands - Hoboken, NJ

Full-time - Mid Level

Hoboken, NJ

10,001+ employees

Miscellaneous Manufacturing

About the position

The Associate Manager, Digital Marketing at Newell Brands plays a crucial role in executing and tracking digital marketing campaigns aimed at driving brand and eCommerce growth. This position involves collaboration with various teams to develop effective marketing strategies and optimize campaign performance across multiple channels, particularly focusing on partnerships with retail platforms like Target.

Responsibilities

• Execute and track performance of full funnel marketing strategy on/off retail platforms to drive overall brand and eCommerce growth plans.
• Support partnership with Target Sales team to build eCommerce activation plans.
• Collaborate with Internal Planning and Brand teams to determine optimal product mix, messaging, and omnichannel cohesiveness.
• Work with Creative and Production teams to develop best-in-class digital assets.
• Engage with primary media partners (Roundel, Criteo) to drive growth.
• Leverage analytics tools to understand customer activation and digital campaign performance and distill insights to help drive growth.
• Prepare for key customer and internal planning meetings with cross-functional teams to achieve aligned priorities and goals.
• Execute setup and management of campaigns in alignment with business goals and reporting expectations.
• Support in the development of best practices for campaign, ad group/ad set, targeting, and creative execution.
• Deliver budget pacing to track and optimize elements of digital advertising campaigns.
• Determine improvements to campaign performance by adjusting targeting, campaign goals, budget, creatives/copy, and A/B testing platform features.

Requirements

• BS/BA or University degree in Business or similar field.
• 2+ years of digital marketing and/or eCommerce work experience.
• Demonstrated ability to utilize data to communicate actionable insights via Excel and PowerPoint.
• Strong communication skills with an ability to educate and influence cross-functional teams, key stakeholders, and external partners.
• Problem-solving capabilities with a record of finding feasible solutions to complex problems in a fluid, multi-stakeholder environment.

Nice-to-haves

• Experience working in a consumer-packaged goods (CPG), fast-moving consumer goods (FMCG), consumer durables industry, and/or Retail.
• Experience with Roundel, Criteo, and/or other Retail Media.

Benefits

• Equal Opportunity Employer
• Encouragement for M/F/Vet/Disabled applicants to apply