Associate Manager, Email Marketing

$60,000 - $68,000/Yr

L'Occitane - New York, NY

Full-time - Mid Level

New York, NY

Health and Personal Care Retailers

About the position

The Associate Manager of Email Marketing at L'Occitane En Provence is responsible for coordinating and executing daily email marketing activities aimed at driving database retention and reactivation. This role involves managing email production, ideation, and calendar management, as well as building and executing engaging email campaigns that align with business goals.

Responsibilities

• Manage Adobe Campaign email deployment strategy, schedule & coding.
• Submit and follow up on tickets relating to Adobe platform issues.
• Define targeting strategy for each email send.
• Assist in management of the growth and maintenance of the email database.
• Manage Personalization strategy, requests & schedule.
• Drive e-commerce growth by developing customer-centric email campaigns.
• Project manage email campaigns production with various teams.

Requirements

• Bachelor's Degree in Marketing, Communications, or a related field.
• 2+ years' experience in Marketing/Digital Marketing.
• Knowledge of retail/beauty industry preferred.
• A solid mix of analytical and creative skills, including copywriting.
• Knowledge of ESP software, preferably Adobe Campaign.
• Technical email marketing techniques and understanding of inbox delivery techniques.
• HTML programming experience is a plus.
• Proficient in MS Word, MS Excel, PowerPoint.

Nice-to-haves

• Proven implementation of email best practices.
• Self-starter with the ability to multi-task and work under pressure.
• Passion for understanding online marketing tactics and technologies.

Benefits

• Participation in a highly competitive bonus program.