Associate Manager, Email & SMS Marketing

$68,000 - $70,000/Yr

Ann Taylor - New York, NY

Full-time - Mid Level

New York, NY

1,001-5,000 employees

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The Associate Manager, Email & SMS Marketing is responsible for supporting retention programs and managing all aspects of email and messaging marketing for Direct-To-Consumer channels. This role focuses on enhancing the existing marketing strategy through increased segmentation, personalization, and database acquisition, while acting as a liaison between various stakeholders to drive online sales and customer lifetime value.

Responsibilities

• Manage the email process workflow and develop the email calendar in collaboration with E-commerce and Merchandising teams.
• Oversee the execution of retention marketing programs, focusing primarily on email and SMS campaigns.
• Collaborate with Marketing and Brand Design teams to create engaging content and obtain necessary approvals.
• Enhance email segmentation and personalization strategies through testing and analysis.
• Conduct multivariate tests to optimize campaign performance and customer retention.
• Continuously monitor channel performance against KPIs and provide actionable insights to improve results.
• Work with analytics teams to identify marketing opportunities and inform future CRM initiatives.

Requirements

• 3-5 years of experience in email marketing, preferably in a multi-channel environment.
• Experience overseeing an Email Marketing team and managing daily email campaigns.
• Strong understanding of email fundamentals, including CAN-SPAM requirements and performance metrics.
• Knowledge of HTML and email design best practices for various devices.
• Exceptional analytical skills with a focus on metrics and ROI analysis.
• Strong writing and communication skills, with the ability to collaborate effectively with teams.

Nice-to-haves

• MBA in Marketing, Business, or related field.
• Experience with email service providers and reporting tools.

Benefits

• Competitive salary range of $68,000 - $70,000.
• Hybrid work environment with in-office and remote options.
• Eligibility for various associate programs and benefits based on employment type.