Mattel - El Segundo, CA
posted about 2 months ago
The Associate Manager, Global Barbie Brand Marketing will play a pivotal role within the Global Barbie Brand Team at Mattel. This position is focused on assisting in the development and execution of global brand strategies while managing product development initiatives for regional teams. The successful candidate will work closely with the Manager and various cross-functional teams to ensure that the Barbie brand receives exceptional marketing support. This includes creating unique and strategic products and programs that align with budgetary constraints and can be effectively maximized across global retail and e-commerce platforms. To thrive in this role, the Associate Manager must possess strong organizational skills and a keen attention to detail. Excellent communication skills are essential, as the individual will be responsible for delivering presentations to both small and large audiences. A proactive attitude, a passion for variety, and the ability to adapt to changing circumstances are key traits for success. The role requires strong interpersonal and relationship management skills, enabling the individual to lead and motivate cross-functional teams effectively. The Associate Manager will be expected to provide a compelling vision and strategy, balancing creativity with analytical and financial considerations. Resourcefulness in overcoming project roadblocks and a strong execution capability are also critical components of this position. The impact of this role will be significant, as the Associate Manager will ensure that all brand marketing projects are aligned with business strategies, objectives, and insights. They will assist in securing buy-in for global product strategies at all organizational levels and will work closely with internal partners to activate these strategies across key markets and business lines. Collaboration with Product Design, Packaging, and Development teams will be essential to bring innovative and compelling toys to market on time and within budget, supported by consumer insights. The Associate Manager will also be responsible for creating unique retailer-exclusive products and campaigns, maintaining regular communication with regional teams, and preparing presentations that convey strategic messages effectively. Additionally, they will monitor key trends and competitors' performance, lead global business reporting and analysis, and act as a point of contact for brand inquiries and information dissemination.